Consumer Generated Mobile Content
This is a very impressive & successful example of a consumer generated content program by Three in the UK, which allows users to upload content which earns money for both 3 and the user who posted it each time it's downloaded. They've had over 4 million downloads, which has generated over Ã‚Â£100,000.
From the site -
"See Me TV provides an opportunity for 3 customers to shine in front of millions of potential viewers. All the budding star has to do is record a short video displaying their talents, and then send their clip via MMS to 32323 to have it uploaded to the See Me TV Channel for other 3 customers to view.
SeeMeTV is also a chance to earn. For every 3 customer that watches a clip on See Me TV, the performer gets paid 1p - and with a potential audience of 3.2 million, who can each view the clip as many times as they like, the money to be made can quickly mount up. The cash is accumulated and paid out once it has reached Ã‚Â£10 - there's no cap on what a 3 customer can earn from SeeMeTV"