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February 9, 2007

Welcome to Frubalia


We (Soap Creative) just launched one of the largest sites we have ever done. Frubalia. Well Rollups.com.au actually.

The site introduces kids to the Frubas and the world of Frubalia. Uncle Toby's Roll-Ups have now been fully rebranded with the Frubalia characters on them.

The TVC's by Singletons are running now across all the kids shows. Too bad they omiited the Rollups URL or they might actually help drive people to the site :) They've veen disabled embedding and commenting on Youtube for the ads. Oh dear.

February 8, 2007

Bannerblog's New Sponsor for 2007


Bannerblog is happy to announce that Tangozebra will sponsor the site for 2007.

This support is essential in maintaining the site and Tangozebra, as Europe's leading digital marketing technology provider, will ensure we are always kept stocked with fresh creative.

The transition over will take place in the next few weeks with Martin Pavey from TZ joining the editorial team.

February 7, 2007

One Show Interactive Judges

Insert Press release here :


Twenty-six of the top creative directors in the field of interactive advertising have been chosen to judge the One Show Interactive awards, a prestigious international competition now in its tenth year.

The jury, hailing from 15 countries, will meet in New York to choose the winners of the coveted 2007 One Show Interactive awards from March 11-17. Winners will be announced on May 11 at an awards ceremony held during the One Show Festival in New York City.

Judges for this year’s One Show Interactive competition are:

  • P.J. Pereira, AKQA (San Francisco, U.S.A.)
  • Marco de Boer, Artmiks (Amsterdam, Netherlands)
  • Daniel Bonner, AKQA (London, England)
  • Heike Brockmann, Scholz & Volkmer (Wiesbaden, Germany)
  • Martin Cedergren, Forsman & Bodenfors (Gothenburg, Sweden)
  • Meera Chandra, Tribal DDB (Mumbai, India)
  • Ben Clapp, Tribal DDB (London, England)
  • Sam De Volder, These Days (Antwerp, Belgium)
  • Pedro Gravena, DDB Brasil (Sao Paulo, Brazil)
  • Ken Hamm, Manner Maker Media (New York, U.S.A.)
  • Naoki Itoh, GT (Tokyo, Japan)
  • Ian Kovalik, Mekanism (San Francisco, U.S.A.)
  • Nick Law, R/GA (New York, U.S.A.)
  • Stefan Lindfors, Stream (Helsinki, Finland)
  • Gustav Martner, Daddy (Gothenburg, Sweden)
  • Will McGinness, Goodby Silverstein & Partners (San Francisco, U.S.A.)
  • Pete Moss, Ogilvy (Singapore)
  • Matias Palm-Jensen, Farfar (Stockholm, Sweden)
  • Edu Pou, Crispin Porter + Bogusky (Miami, U.S.A.)
  • Robert Rasmussen, JWT (New York, U.S.A.)
  • Fernanda Romano, Lowe (New York, U.S.A.)
  • Liz Sivell, Freelance (Sydney, Australia)
  • Rafa Soto, Herraiz Soto & Co. (Barcelona, Spain)
  • Ulises Valencia, Grupo W (Saltillo, Mexico)
  • Adam Whitehouse, Stonewall (Cape Town, South Africa)
  • Robert Wong, Arnold (Boston, U.S.A.)

A pretty good line up of judges. Also the one Aussie Liz has left One Digital at Australia to join an agency in the UK.

February 5, 2007

CDX-The Game


The BBC have finally allowed non UK users to see the latest Preloaded & BBC production titled CDX.

It's quite tough to pull these types of games off (many have tried) and this is a great example of how to do it properly. I just wish I had more free time to waste away exploring these games. The attention to detail is amazing, the whole package is faultless.

I'm not sure of the reason behind it's creation other than to promote BBC's history coverage.

February 4, 2007

UNIQLO Mixplay

How do you promote your labels new range of coloured Jackets? You do it in style with Mixplay.

I'd like to see these guys take on Pjorto.


UNIQLO's website is also a fav here at Soap.

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