The site introduces kids to the Frubas and the world of Frubalia. Uncle Toby's Roll-Ups have now been fully rebranded with the Frubalia characters on them.
The TVC's by Singletons are running now across all the kids shows. Too bad they omiited the Rollups URL or they might actually help drive people to the site :) They've veen disabled embedding and commenting on Youtube for the ads. Oh dear.
Twenty-six of the top creative directors in the field of interactive advertising have been chosen to judge the One Show Interactive awards, a prestigious international competition now in its tenth year.
The jury, hailing from 15 countries, will meet in New York to choose the winners of the coveted 2007 One Show Interactive awards from March 11-17. Winners will be announced on May 11 at an awards ceremony held during the One Show Festival in New York City.
Judges for this year’s One Show Interactive competition are:
The BBC have finally allowed non UK users to see the latest Preloaded & BBC production titled CDX.
It's quite tough to pull these types of games off (many have tried) and this is a great example of how to do it properly. I just wish I had more free time to waste away exploring these games. The attention to detail is amazing, the whole package is faultless.
I'm not sure of the reason behind it's creation other than to promote BBC's history coverage.