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« December 2006 | Main | Archives | February 2007 »

January 27, 2007

The best ad this summer - Nestle Drumstick

Rarely am I captivated by an tv ad, infact I go out of my way to avoid them. I'd prefer to take a call from a telemarketer than watch 2 minutes of mind numbing crap.

However, during the Australian Open one ad has regularly been a head turner. Dare I say it, I actually enjoy seeing it.

The ad is for Nestle 'Drumstick' icecream that depicts the summer ritual of Australia. You can find a Quicktime version here

It's beautifully written & directed. It's a classic. It's captures an Australian truth and gives it a charm - something many clients and agencies fuck up spectacularly. I wouldn't be suprised if this took home a Cannes Lion, it deserves it.

Created by Publicis Mojo Melbourne, it's a memorable ad for icecream. I suspect it's working its socks off as well, judging by the number of families eating Drumstick's on Australia Day at the Clovelly Beach Kiosk.

Big congratulations to Publicis Mojo team, Nestle and everyone else involved. Good luck with it at Cannes.

January 19, 2007

The making of...

The value of an audience is not only in exposure to the finished product whether it's run online or elsewhere, there's life beyond.

Here's a couple of examples of "the making of" that have come up recently - benefiting immensely from a second life in the digital space.

HP Hands
Sony Paint (and balls previously)

It's interesting that instead of running the ad just as it was on the idiot box, there's a thought to the value in the process from whence it came, increasing brand engagement and perhaps understanding - depending on how it's presented. A best solution might be to use this area to re-engage the briefs key requirements and extend the communication.

We'll be seeing a lot more of this use of online in ever more new and integrated ways, building bridges with the OTL "others" instead of seeing them as the dinosaur gazing up at the new bright light in the sky, contemplating impending doom - with nowhere to run, waiting for the inevitable.

Or maybe it's just for the geeks.

some nice things

Thought this was just nice, well put together and with a message to take out. For a Singapore based hearing difficulties funding group.

and here it is.

January 17, 2007

Fresh Footwork and Naked Truth

Here are two video heavy promotions form the UK. Both featuring semi naked women too which is a good thing.


The first is from Glue and I think they are best at describing the work
"This creative was the 4th and final phase in the Virgin Money 'Say Yes' campaign. glue aimed to build the campaign to its ultimate conclusion by taking the user on a dramatic interactive journey. Initially the dance starts as a contemporary ballet piece, as the user clicks 'yes' to see more the dance increases in excitement and tempo building up to a grand finale of fire-poi and angle grinding."


The next is from Play. Again I'll use their words as they explain it better than I ever could.

"A fundamental part of the show is the 'Naked Truth' moment in which couples disappear behind a white backlit screen together and are asked to strip. The idea is to get them talking to each other, about each other, and the way they currently dress - what they like and don't like. So Play decided to create a mechanism which would allow couples to do just that."

Play were kind enough to set up a video for us to see the end result.

My only gripes are the fresh Footwork loaded slowly on our 14MB connection and the Trinny & Susannah project is another Aveaword special. But that said they both are nicely produced and sexy.

January 14, 2007

600 Banners


Note: Above message to be read loudly in a strong English accent.

600 little hard working advertisments whose sole purpose is to either win awards or sell people things they dont need. And on the odd occasion both!

We're on our way to the 1,000 banner mark. When we hit that ad people around the world will be saying "Where were you when they posted the 1,000th banner?"

If you have submitted something lately and received no reply it's either a really crap banner (you know who you are) or we've been busy getitng through backlog and will get to yours soon.

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