There is a seemingly endless supply of contextual ad mishaps, and this is a particularly good example found by David Johnson. It's also an excuse to get a Corey Worthington story on Bannerblog, since every other media outlet is flogging it.
Mad Doctor Gleebitz is worried that CWS (Celebrity Worship Syndrome) is rampant in Australia and people cant separate celebrity from reality. Celebrities replacing friends and relatives, emotional transfer of the celebrity's feelings (if something bad happened to their celebrity they'd feel it was happening to them)
All sounds pretty normal I guess and they've been looking for Australia's top 10 sufferers to highlight the dangers of the disease.