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« December 2007 | Main | Archives | February 2008 »

January 24, 2008

Is this the new Goodby CommBank work?

Is this the first work of the Commonwealth Bank's new agency, Goodby Silverstein & Partners?

It was uploaded by someone called 'Zazzzman' onto YouTube 11 hours ago. We've embedded it below, and also added our findings by searching public databases, including IP Australia and Melbourne IT.

We've done some digging and 'Determined to Be Different' is registered trademark #1211855 of Commonwealth Bank of Australia, lodged by CBA's General Counsel John O'Sullivan on November 23, 2007.


In would appear there will also be a website that will reside at http://www.determinedtobedifferent.com.au/

Let us know, what you know!



January 22, 2008

Pizza Builder

Whilst I don't think this is an amazingly lateral, super creative idea, I think it's an excellent business idea that will have customers talking - Dominos in the US has a site where customers can make a pizza online.

And its no drop down menu or radio buttons, its a full on Mini Roof style affair:

pizzabuilder.jpg


pizzabuilder2.jpg

Nice work, CP+B.



January 17, 2008

Contextual Mishap : Hutchinson 3

There is a seemingly endless supply of contextual ad mishaps, and this is a particularly good example found by David Johnson. It's also an excuse to get a Corey Worthington story on Bannerblog, since every other media outlet is flogging it.

2197691517_a1b929ac76_o.jpg


January 16, 2008

The downfall of HD-DVD

The DVD wars are coming to a close. Here's a great spoof that explains everything that's happened recently.

At least it seems Sony might win this format war.



January 10, 2008

Celebrity Worship Syndrome is real

Mad Doctor Gleebitz is worried that CWS (Celebrity Worship Syndrome) is rampant in Australia and people cant separate celebrity from reality. Celebrities replacing friends and relatives, emotional transfer of the celebrity's feelings (if something bad happened to their celebrity they'd feel it was happening to them)

All sounds pretty normal I guess and they've been looking for Australia's top 10 sufferers to highlight the dangers of the disease.

http://www.donotvisitthefix.com.au/#/home/

The site is promoting ninemsn's new entertainment site thefix.com.au where users are warned that their massive celebrity content can be harmful for sufferers of this syndrome

JT's dick in a box gets a bit of an airing again

And there's even a posh spice lookalike who chased after Beckham before xmas
http://www.donotvisitthefix.com.au/#/camilla/



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