Michael Lebowitz talks about the elusive categorization of viral at this year's D&AD awards:

Posted by pete at 12:58 AM | Link to this Article | Comments
Archived in: Viral

I like this. Poor Kiril:

New campaign from Saatchi's New York for TBS.

Posted by pete at 7:37 AM | Link to this Article | Comments
Archived in: Campaigns

I also stumbled on this great little piece called Optus Whale Song from Mark/M&C Saatchi.

Such a simple idea and crafted beautifully. Playing with the whale is relaxing and engaging for me. That's some of the best Papervision 3D I have seen in a while.

The TVC is below and I feel it extends this well.

Posted by Ashley Ringrose at 11:33 AM | Link to this Article | Comments
Archived in: Interesting Promotions

From the people that worked on the Sensibles little 3D character comes Living Sasquatch for Jack Link's Beef Jerky.

This time however it's gone all Augmented Reality (so hot right now) and you can record and send your video to friends.

Technically this is the first time we have seen this for AR for a consumer product. The ability to script animations and then record it is a nice extension to the standard load it up and go WOW. This gallery of entries definetly extends the experience.

Living Sasquatch - Papervision - Augmented Reality from Boffswana on Vimeo.

Read more about the project on Boffswana's site.

Posted by Ashley Ringrose at 11:17 AM | Link to this Article | Comments
Archived in: Interesting Promotions

The digital side of Australia has pulled out a record year with 4 nominations and 2 In-Book in this year's D&AD.

3 Nominations came by way of "Mobile Marketing" which makes sense as Australia has more mobiles than people.

Mobile: Sydney Dogs & Cats Home: Throw Us A Bone: M&C Saatchi/Mark view here

Mobile: Sony Australia: Quantum of Solace Campaign: Euro RSCG Australia view part of it here

Mobile: United Nations: UN Voices Project: Saatchi & Saatchi Australia view here

Brand Applications: TED696 Project: BMF view here

In-book:
Viral: Pony / Clown / Lollipop: Clemenger BBDO for their Offset the Evil viral videos.
Note: they were not originally distributed via Youtube which might explain the low view rates

Broadcast Innovations: ABC: The Gruen Transfer: Three Drunk Monkeys View the ad mixer here

This is Australia's best showing at D&AD for digital.

Posted by Ashley Ringrose at 10:38 AM | Link to this Article | Comments
Archived in: Awards