Living Sasquatch for Jack Link's Beef Jerky
From the people that worked on the
Sensibles little 3D character comes Living Sasquatch for Jack Link's Beef Jerky.
This time however it's gone all Augmented Reality (so hot right now) and you can record and send your video to friends.
Technically this is the first time we have seen this for AR for a consumer product. The ability to script animations and then record it is a nice extension to the standard load it up and go WOW. This gallery of entries definetly extends the experience.
Living Sasquatch - Papervision - Augmented Reality from Boffswana on Vimeo.
Read more about the project on Boffswana's site.
Aussie digital D&AD Nominations and In Books
The digital side of Australia has pulled out a record year with 4 nominations and 2 In-Book in
this year's D&AD.
3 Nominations came by way of "Mobile Marketing" which makes sense as Australia has more mobiles than people.
Mobile: Sydney Dogs & Cats Home: Throw Us A Bone:
M&C Saatchi/Mark view here
Mobile: Sony Australia: Quantum of Solace Campaign:
Euro RSCG Australia view part of it here
Mobile: United Nations: UN Voices Project:
Saatchi & Saatchi Australia view here
Brand Applications: TED696 Project:
BMF view here
Viral: Pony / Clown / Lollipop: Clemenger BBDO for their Offset the Evil viral videos.
Note: they were not originally distributed via Youtube which might explain the low view rates
Broadcast Innovations: ABC: The Gruen Transfer:
Three Drunk Monkeys View the ad mixer here
This is Australia's best showing at D&AD for digital.