Australia has pulled a record haul for this years OneShow Interactive finalists. Pulling in 9 finalists. With N.Z not far behind with 7. This is a better showing than in the other disciplines.
One thing worth noting is that besides Resn in NZ no other awards were one by dedicated digital shops. All by integrated agencies. The Clemenger network did very well with 7 of the noms coming from an agency with Clemenger BBDO in its name.
Clemenger BBDO Melbourne Australia
01A: Single - Banners - Fixed Space Mercedes-Benz Let's Talk
03A: Microsites - Corporate Image NAB NAB Community
Clemenger BBDO Sydney Australia
05A: Brand Gaming - Online Sega Pony Heart Quest
09B: Online Branded Content - Campaign Sega Offset the Evil
GPY&R Melbourne Australia
06A: Branded Applications - Web Spring Valley Sensibles
Saatchi & Saatchi Sydney Australia
07B: Mobile - Campaign United Nations UN Voices Project
CumminsNitro Brisbane South Brisbane Australia
11A: Other Interactive Digital Media - Single or Campaign Tourism Queensland The Best Job in the World
BMF Pyrmont Australia
12B: Integrated Branding - Interactive and Non-Interactive Lion Nathan Australia TED 696 Project
Mark Sydney Australia
14E: Public Service - Mobile Sydney Dogs & Cats Home Throw Us A Bone
Clemenger BBDO Wellington New Zealand
01A: Single - Banners - Fixed Space New Zealand Transport Agency Distracted Drivers
14A: Public Service - Banners - Fixed Space New Zealand Transport Agency Distracted Drivers
Saatchi & Saatchi Auckland New Zealand
01A: Single - Banners - Fixed Space TVNZ Stealth Banner
The Hyperfactory Auckland New Zealand
07A: Mobile - Single Coca-Cola Europe Fanta More Play - Augmented Reality Tennis
Resn Wellington New Zealand
09A: Online Branded Content - Single Luke Buda Special Surprise
Colenso BBDO Auckland New Zealand
11A: Other Interactive Digital Media - Single or Campaign New Zealand Book Council Read A Book At Work
Aim Proximity Auckland New Zealand
12B: Integrated Branding - Interactive and Non-Interactive The Yellow Pages Group Yellow Treehouse
We'll have to wait until early May to find out who takes home the metal pencils.
Congrats to the agencies and the teams. I was surprised a few more Aussie and NZ campaigns didn't make the cut but this is still a great result for a region that usually shits on it's own work and standard of the industry so much.