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March 11, 2006

The Real Australia games


We (Soap Creative) have just finished three games for our The Real Australia promotion for Tourism WA.

Relax with your mate hawkeye in Reel Fishing,
flip some tourist with a giant egg flip in Tan Command
or experience a Real Australian washing machine with Real Surf.

February 24, 2006

RMG is hiring - Flash Dev & Art Director

RMG Connect (Sydney) is hiring. We're looking for a Flash Developer and Digital Art Director to join our creative department here in Sydney, Australia.

So if you're keen for a move to the land down under and want to know more about the roles or RMG and our work, drop me an email

February 18, 2006

The Real Australia

twa_bb_200x200.jpgSoap Creative have launched Tourism WA's latest online campaign The Real Australia.

The site allows visotors to explore WA's top destinations while hunting for pieces of a map to win the major prize. They can also let Dr. T. Ravel recommend a holiday spot and tour package by answering a few simple questions or just simply get a price on a holiday from Austravel.

The main website is being supported by a large online banner campaign as well as a print and TV campaign created by Market Force. Currently targeting UK visitors, if successful, the campaign will be adapted for other markets.

Three games are currently being developed to help drive traffic in addition to the online media spend.

My apologies for the blatent self promotion.

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