this one misses the mark for me. first of all it says click the cow. when you roll into the banner the cow shoots off. to me this is poor interaction. you ask the user to do something and then you do something else, something unexpected i might add. also, the animation is so fast that you don't understand what happened until you read the web url, i guess the cow was abducted? then to answer that question i want to look at it again and there is no way to replay. i wouldn't even have let this one get past concepting.