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June 5, 2006
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Nice and simple.

AWESOME!! A perfect example of a simple but clear idea that has been beautifully produced!!

Very nice work!! :)

Posted by:will on June 5, 2006 7:32 PM

What a lovely simple idea. However it's an ad for VW not Golf surely?

Posted by:Stan Lee on June 5, 2006 9:03 PM

I would've loved this if it was interactive and if it didn't begin it's life as a press ad - not that it isn't a good animated press ad in a world of ordinary ones.

Posted by:MC on June 5, 2006 9:04 PM

That's great! Perfect example of what most online creative lacks: a simple, strong idea.

Best banner I've seen in ages. And behold, it's not even interactive!

Posted by:paul k on June 6, 2006 12:26 AM

ditto will

Posted by:eric powell on June 6, 2006 4:33 AM

sweet and simple.
Do they ship racing belts with the golf now?

Posted by:phil on June 6, 2006 5:55 AM

iLeo did a nice seat belt thing a few years back.

Posted by:nivek on June 6, 2006 2:27 PM

I can't beilve this hasn't been thought of before...I bet most ATL agencies would kick them selves if they saw this. great work.

Posted by:Tim on June 6, 2006 6:04 PM

Tim, mate I agree its very good, but alas it's an animated version of an ATL creative (I may be wrong on this but i doubt it). See the link above from Jan 2006 - I've seen it on the streets of East London too...

Posted by:Tobie Cameron on June 6, 2006 9:25 PM

The thing is TIm, the above the line agency did think of it. As I said above this was a print ad first and a banner a distant second.

Posted by:MC on June 6, 2006 9:33 PM

I'm not 100% but wasn't this idea adapted from a press ad?

Posted by:Phon on June 7, 2006 9:38 AM

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