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August 20, 2006
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Cannes 2007 Shortlist

These ads are surreal.

FRANK is a free and confidential source of unbiased information about drugs. We created a campaign entitled, mess with your mind which aims to target 11 to 18 year olds.

Messages within the campaign cover a wide array of issues including mental, physical and social side-effects of drug taking.

Here is a link to the rest of the ads in the campaign. There is some cracking good ones in there check them out.

Dude, that banner makes me want to smoke! Cool effect :)

Posted by:phon on August 20, 2006 10:30 PM

I love the art direction of the campaign.
But let's face it: anybody that had a joint at least one time in his life can bust every half-truth claimed in that.

Posted by:Parrucco on August 21, 2006 12:43 AM

"Frank? Franks not here man"

Posted by:Simon. on August 21, 2006 11:22 AM

yeah it looks ok, but It's shock tactics guys - it's a bit like selling fruit juice with titties.

Posted by:Tobie on August 21, 2006 6:49 PM

Production is pretty good. I'll give them that.

Posted by:Stuart T on August 22, 2006 8:17 PM

Fruit juice is bad for you?

Posted by:Rob on August 25, 2006 12:56 AM

Many Banners shown here are much to heavy in kB. This one has 51kb - in Germany no website oder mediagency would accept banners of this "size".
Many good ideas with no chance to be realized.

Posted by:couch on August 29, 2006 8:29 PM

Couch: you could say banners like this are "couture ads". They show what’s possible when file size if the only restriction.

Posted by:ash on August 30, 2006 7:06 PM

come on... it's just pot dude, cut the crap.
great banner for a very stupid purpose.

Posted by:beefcake on September 1, 2006 8:14 AM

nice. love the use of video. simple interaction that makes you want to see what happens.

Posted by:eric powell on September 1, 2006 9:39 AM

"FRANK is a free and confidential source of unbiased information about drugs."

Unbiased? This kind of misleading anti-drug propaganda is anything but. The worst thing anti-drug ads can do is exaggerate - it loses them all credibility.

Posted by:Noodle on December 5, 2007 11:56 AM

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