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August 15, 2006
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This is a nice way to make a quiz that sells the features of yuor car interesting. Great execution too.

Seems to me that this is a direct rip-off of the Megane adverts that used a nut to showcase the new, tough body.

Posted by: on August 15, 2006 10:17 PM

i think the quality of the message is debatable, but i agree with ashley that it's a nice way to introduce me to a quiz. hey, i even considered starting the quiz!

Posted by:joris on August 17, 2006 6:14 PM

Wow! Another 'write with the pencil' idea. This idea is now even more worn out than the equally worn out 'mix your own song/video clip' idea. Stop it already!!!!

Posted by:thecosmonaut on August 17, 2006 10:29 PM

The pencil sways nicely like the pen on the leapfrog site here:

Posted by:Stephane Gringer on August 18, 2006 3:30 AM

Might be worth pointing out that the "idea" has nothing to do with "writing with a pencil" - this is an executional issue. The "idea" is about playing with peoples expectations, the odd-one-out should be the car but it isn't. Feel free to debate the merits of this an "idea"...

Posted by:Scott on August 19, 2006 8:16 AM

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