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November 19, 2006
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Great idea for a high-impact media buy. There are way too many big media buys out there without any idea

Same idea one year ago!!!!!

Posted by:james on November 20, 2006 11:15 PM

The only thing they have in common is that they were both placed on Yahoo! Brazil. Apart from that, James, the executions are completely different.

Both fantastic pieces of work, but I wonder what the Fiat one is saying! Anyone with a translation? Can we post it as a separate banner?

Posted by:simon white on November 22, 2006 8:26 PM

Wow, nice one (i meant the one from james), does the page really transition to the chinese main page?

Posted by:Yujai on November 23, 2006 4:24 AM

Why is this good?

Posted by:dave on November 27, 2006 2:55 PM

oh sorry. Didn't click. Still the same concept. Only Fiat does it better.

Posted by:dave on November 27, 2006 2:58 PM

Both are bad advertising ideas. Bad execution. Didn't really work on browsers.
Sorry, ideas like these Fiat and DHL only helps to proof all famous 'ghost work' from brazil.

Posted by:Ryan Johnson on January 20, 2007 7:48 PM

In a free translation, the Fiat one is saying something like:

"Hey! It´s time to change the world around you"
"Fiat Idea. It´s time for you to have one".

[ ]

Posted by:Daniel on October 3, 2007 9:00 AM

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