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December 5, 2006
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Cannes 2007 Silver - Automotive

Roll up roll up test your strength

very nice idea!

Posted by:couch on December 6, 2006 4:20 AM

I love integrated ads...
but where we would find these actions?!

Posted by:Wesley on December 9, 2006 12:49 AM

I don't understand what the ad is trying to say. I didn't see a skyscraper. I saw a ladder and a rope. Is this supposed to be interactive? Also, there is too much time between the beginning action and the closing where the mini takes off. Call me the curmudgeon, but it doesn't work for me, a potential mini buyer and someone who does not work in the automotive industry. Sucks!

Posted by:Elizabeth on November 21, 2007 3:30 AM

Definitely got my attention! I like the interactive "pull on the rope” piece. All this needs is a link to more product information availability and such.

Posted by:Ken K on November 21, 2007 3:46 AM

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