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March 10, 2007
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Hammer & Coop is almost over and the plot thickens with every episode. It's hard to fault online video when it's being directed by film directors and has an integrated campaign that covers every media.
My only quibble is why don't Mini offer subtitles for the hard of hearing or other languages?

great! If only we could make fun ads like this for every client.

Posted by:grumpyface on March 10, 2007 11:46 PM

Seems like a pretty pedantic observation - but I'm guessing they don't offer subtitles for other languages because this is only a US campaign. As for the hard of hearing that it must be a very minuscule subsection of the target for this.

Posted by:MC on March 11, 2007 8:32 AM

You're right MC this is a US only campaign. Subtitles would have been an easy addition though.

Also for the people who work in offices where they don't allow speakers on computers (what's a lawyer, accountant or day trader need speakers for) it would have allowed them to enjoy it as well.

What I actually missed most was the comments from other users. Everytime I watch a youtube video I like reading the user comments can be interesting too.

Posted by:ash on March 11, 2007 1:47 PM

Courageous client + great designers.. wow btw wut the hell happened?

Posted by:sam on March 23, 2007 1:56 PM

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