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April 4, 2007
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This is brilliant concept for a sponsorship of the paralympics. Apologies for the very rough translation, but I think it reads something along the lines of 'Without the incentive to participate, they won't go far'. If anyone can provide a better translation, please post in the comments and I will update.

Kinda annoying.

Nice idea for the navigation on a promotional site maybe, but for online advertising it'd just get ignored.

Posted by:ash on April 4, 2007 10:58 PM

I think it's great. For people that do participate, you're given a very small taste of what it might be like. Strong work as usual from those boys.

Posted by:Domsk on April 5, 2007 3:34 AM

I find it annoying that there are no boundaries for the ad. I missed the logo and kept scrolling until I was off the edge and in a white void. It never ended.

Very creative interface however.

Posted by:Nath on April 5, 2007 3:06 PM

I think it is brilliant also, at first you don't really understand the idea but once you get it you feel compelled to participant and it kind of shows you part of the reality of being in a wheelchair.

Posted by:Stevie B on April 6, 2007 12:31 AM

A more accurate translation would be "Without incentive and participation, you really can´t go too far. Caixa. Official sponsor of the Brazilian Paraolympic Comitee."

Posted by:Ricardo Amorim on April 6, 2007 12:38 AM

Conceptually excellent. I agree that the user could be 'helped' a bit more to make sure they stay within the centre of the court - but then again the point is that it's a difficult thing to do. Well done! :)

Posted by:grumpyface on April 7, 2007 8:38 PM

Is it awards season already!? :)

Posted by:James on April 10, 2007 11:12 PM

Shit. Just when i thought I had seen all the tricks with sliders! nice work.

Posted by:Scott Ex Rodgers on April 18, 2007 8:00 AM

Nice idea, if you finaly understood. But there is no reason why somebody should try to understand. This is, let's say, smart entertainment not advertising.

Posted by:pitt on April 25, 2007 6:31 PM

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