There's no compulsion for me to do anything about global warming if we're all going to drown anyway - and that is waht this poor advert is saying. Cool for playing with the user's expectations but nothing else. Scaring people is easy, empowering them to do change behaviour is far harder.
What on earth aren you talking about, Paul H? How about bringing something to the attention of a wider audience - as this ad does brilliantly - and then people choosing to act of their own accord? Or would you like someone to hold your hand there, too?
Posted by:mark on April 25, 2007 8:54 PM
Paul H is right. This is an effective 'trap' which will have a lot of people playing with it. I think a smarter copy line and perhaps some household objects floating by would make it more personal and relevant. Rough starter thought: 'If you ignore the warnings one day it could start knocking on your door. Click here to act now.'
Posted by:Scott Ex Rodgers on April 25, 2007 9:40 PM
I regularly use google earth. So when I saw this banner I thought exactly like what was written by banner blog " nice and simple" but it tuned out to be " cool & creative.
Great stuff!
Posted by:fons on April 15, 2007 3:05 AM
Great AD!!!
Posted by:Yossi Tzarfati on April 15, 2007 6:47 PM
Great Ad
Posted by:Alister on April 17, 2007 1:12 PM
Funny.
Posted by:Martin on April 18, 2007 12:28 PM
There's no compulsion for me to do anything about global warming if we're all going to drown anyway - and that is waht this poor advert is saying. Cool for playing with the user's expectations but nothing else. Scaring people is easy, empowering them to do change behaviour is far harder.
Posted by:Paul H on April 20, 2007 8:27 PM
What on earth aren you talking about, Paul H? How about bringing something to the attention of a wider audience - as this ad does brilliantly - and then people choosing to act of their own accord? Or would you like someone to hold your hand there, too?
Posted by:mark on April 25, 2007 8:54 PM
Paul H is right. This is an effective 'trap' which will have a lot of people playing with it. I think a smarter copy line and perhaps some household objects floating by would make it more personal and relevant. Rough starter thought: 'If you ignore the warnings one day it could start knocking on your door. Click here to act now.'
Posted by:Scott Ex Rodgers on April 25, 2007 9:40 PM
I regularly use google earth. So when I saw this banner I thought exactly like what was written by banner blog " nice and simple" but it tuned out to be " cool & creative.
Posted by:Kunal on April 26, 2007 10:54 PM
maroc
Posted by:nabil didi on October 18, 2007 8:48 AM
