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May 27, 2007
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Cannes 2007 Shortlist - Charities

This is pretty raw. It works well as it makes you feel very uncomfortable.


Posted by:Mike on May 28, 2007 7:59 AM


Posted by:Fred on May 28, 2007 8:32 AM

That´s really powerfull.

Posted by:Ricardo on May 28, 2007 11:12 PM

I am normally one to condone this use of shock tactics, but that kind of thing would never be allow through the ASA in UK. Be interesting if we have to get clearance in the future.

Posted by:neil on May 29, 2007 11:04 PM

Well it'd never get through in the US simply because most of the law makers & politicians are abusers.

Posted by:Arnaj on May 30, 2007 4:44 AM

they should put some kind of a warning... a child might get confused...

Posted by:Bogdan on June 13, 2007 8:12 AM

Very good, I like the idea very much. Is difficult to justify the violence scenes in a social campaign because everybody think that its necessary to see people in the reality that exists. However, these kind of scenes has been made us so insensible after seeing that stuffe everyday in Youtube, etc... we see that as nothing.
When they ask just to click Play or Stop, nothing more, they ask us to reflect about an actitud that becomes in something so simple... but, I still ask: how its possible that the social campigns call peolpe to join them, to enter ins action, do something, how? say something to change isnt enought, we need to do somehthing else, something like this campaing is doing.

Alina Poulain

Posted by:Alina Poulain on June 14, 2007 1:30 AM

You've got to be kidding me. That girl is beaten and filmed and you advertising guys turn it into an award entry. What a pathetic joke. The next time you have a chance to make a difference, try using your brain and not just some disgraceful video of a helpless woman being bashed. And if you think this reaction is a tad over the top, just consider if this girl were your daughter. Because she's someone's. And to whoever did this and entered it at Cannes, I hope that lion sits proudly on your shelf champ. You're a real winner.

Posted by:David Willard on July 13, 2007 12:16 AM

Uhm David, have you ever heard of the word "actors"? Probably not...

Posted by:flip on December 27, 2007 7:21 AM

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