WOW! PRETTY COOL!

GOLD.

That´s really powerfull.

I am normally one to condone this use of shock tactics, but that kind of thing would never be allow through the ASA in UK. Be interesting if we have to get clearance in the future.

Well it'd never get through in the US simply because most of the law makers & politicians are abusers.

they should put some kind of a warning... a child might get confused...

Very good, I like the idea very much. Is difficult to justify the violence scenes in a social campaign because everybody think that its necessary to see people in the reality that exists. However, these kind of scenes has been made us so insensible after seeing that stuffe everyday in Youtube, etc... we see that as nothing.
When they ask just to click Play or Stop, nothing more, they ask us to reflect about an actitud that becomes in something so simple... but, I still ask: how its possible that the social campigns call peolpe to join them, to enter ins action, do something, how? say something to change isnt enought, we need to do somehthing else, something like this campaing is doing.

Saludos
Alina Poulain

You've got to be kidding me. That girl is beaten and filmed and you advertising guys turn it into an award entry. What a pathetic joke. The next time you have a chance to make a difference, try using your brain and not just some disgraceful video of a helpless woman being bashed. And if you think this reaction is a tad over the top, just consider if this girl were your daughter. Because she's someone's. And to whoever did this and entered it at Cannes, I hope that lion sits proudly on your shelf champ. You're a real winner.

Uhm David, have you ever heard of the word "actors"? Probably not...