Banner Blog: Where banners click
We're looking for a sponsor or advertisers
AboutIndustry NewsSubmitArchives and RSSSubscribeContactFollow us on TwitterJoin us on Facebook
May 11, 2007
Previous Banner Next Banner
Previous Banner Next Banner
Good to see this campaign evolve into ideas specifically tailored for a banner campaign The only suggestion is that, this ad could have platform targeting enabled - therefore as a Mac user I could be seeing a different execution? Or even go one step further with specific targeting for the various windows flavours - 95, XP etc.. Note : This had a rollover for sound prompt, unfortunately I've had to reconstruct the bits of the banner I captured in order to post it. The 'best practice' was there people, I just removed it for the sake of getting it on here for all to see :)

So... what happens if you don't have sound?

Posted by:jm on May 11, 2007 9:23 PM

User initiated audio?

Posted by:Stuart Parkinson# on May 11, 2007 11:07 PM

great use of video in a banner, and a clever use of space. i'd love to know how big this banner is from a k-perspective, and where they're running.

Posted by:brook on May 12, 2007 8:22 AM

Love the last line.. "these banners are hard.." lol

Posted by:sim on May 16, 2007 4:38 AM

Great! Well written too.

Posted by:caff on May 24, 2007 2:19 AM

I love that they custom shot this stuff for online. Some might say it's just a TVC in a banner but they made this specifically for the medium. Great production planning.

Posted by:Ashley on May 27, 2007 6:52 PM

blog comments powered by Disqus