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June 26, 2007
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Cannes 2007 Bronze - Food & Beverage

Here is a link to the actual Minite Maid demo, doesn't work in my Firefox 1.5 on PC.

Funny that this was done for Coke by Agencia Click back in jan 2006 as seen here.
But this won a Bronze Lion because it squeezes & recycles.

This really sucks. Even if it wasn't a recycled idea, the execution is horribly clunky and it looks like it was layed out in powerpoint. All of which is kind of irrelevant since it's so unbelievably fake.

Posted by:MC on June 26, 2007 11:13 PM

it doesn´t works....

Posted by:Marcio on June 27, 2007 7:21 AM

Someone on the cyber jury probably thought the same as it was award Bronze not Gold.

Posted by:Chris on June 27, 2007 7:32 AM

Great but too bad it doesn't work with FireFox!

Posted by:Germán W. on June 27, 2007 10:04 AM

Did not work in Firefox for Mac?

Posted by:paul on June 28, 2007 12:25 AM

It may have been done before, but this one works on a Mac, on Firefox, and probably on a PC running IE as well. The other one didn't do some of those things, so I never got to see it and still can't.

Although, clicking the 'try for yourself' link shows me the ad doesn't work on a Mac running Firefox or Safari. That's why it only deserves a bronze. :-)

Posted by:purplesimon on June 28, 2007 1:20 AM

Congratulations to the creatives...the concept is very interesting and the message it vehiculates is very relevant.

Posted by:Alain on June 28, 2007 6:20 AM

IE only? doesn't work in FF.

Posted by:frombe on June 28, 2007 7:48 AM

Sometimes ads sell because they're not perfect. The main idea is great and the selling point is there with a careful focus on the current trend of being eco-freindly. The Japanese design (that may seem PP-ish) speaks to that market. There's better stuff out there that deserves a Gold though

Posted by: on July 3, 2007 11:54 PM

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