Cannes 2007 Shortlist
While curiosity is one thing, giving people a reason to scroll a banner will always work better. Also I'm guessing AACD is different in Brazil as Google tells me it's the American Academy of Cosmetic Dentistry. I'm guessing this banner would have been to generate donations? A call to action at the end might have helped.
Note: Normally I wouldn't be so critical but for something shortlisted at such a well renowned award show you expect to see best of practice coupled with great ideas and execution.
AACD - Associação de Assistência à Criança Deficiente
Forgive my english, but it should be something like "Support to Handicap Children Association". It's pretty well known in Brazil.
Posted by:Juca on July 23, 2007 8:48 AM
Call to action at the end to do what? It's pretty clear what AACD wants, what the guy in the banner wants and hopefully want you'll want too. I also appreciate the lack of call to action at the beginning - 'digital people' seem to think CTAs are a law. You think seeing a banner with nothing in it, plus a scroll bar isn't enough? Banner Blog: try giving the audience a little more credit sometime... It's an excellent banner that speaks to the curious, who are in a better frame of mind to accept the message by NOT having the usual call to action message hammered into them. That's why it was shortlisted.
Posted by:Nick on September 3, 2007 12:18 AM
hey Nick
a call to action to donate money. A link through to a form that lets you donate. This banner would be useless without it as you're not about Google their name to find their website then find the donate page.
The banner might be obvious on this site but on a busy news page it's be ignored.
AACD - Associação de Assistência à Criança Deficiente
Forgive my english, but it should be something like "Support to Handicap Children Association". It's pretty well known in Brazil.
Posted by:Juca on July 23, 2007 8:48 AM
Call to action at the end to do what? It's pretty clear what AACD wants, what the guy in the banner wants and hopefully want you'll want too. I also appreciate the lack of call to action at the beginning - 'digital people' seem to think CTAs are a law. You think seeing a banner with nothing in it, plus a scroll bar isn't enough? Banner Blog: try giving the audience a little more credit sometime... It's an excellent banner that speaks to the curious, who are in a better frame of mind to accept the message by NOT having the usual call to action message hammered into them. That's why it was shortlisted.
Posted by:Nick on September 3, 2007 12:18 AM
hey Nick
a call to action to donate money. A link through to a form that lets you donate. This banner would be useless without it as you're not about Google their name to find their website then find the donate page.
The banner might be obvious on this site but on a busy news page it's be ignored.
Posted by:Ashley on September 3, 2007 9:38 PM
