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July 18, 2007
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I was thinking, why not put the copy on the smashed paper, instead of do that estrange fade? Idea is good, but I don't like the fade in a realistic piece like this...

Posted by:Klug on July 18, 2007 7:57 PM

Nice simple concept. Effective, and would get me to click as a homeowner. Agree withe the comment above about the fade, but I don't think it hurts the piece at all.

Posted by:Jonathan Boehman on July 19, 2007 12:31 AM

I'm pretty sure the fade is there because it was made in a few different langugages and it's much more work to do a new bmp-sequence for every one.

Another version of this has been posted before:

Posted by:Fimpen on July 20, 2007 6:30 PM

It be nice if you could smooth out the paper yourself instead of just the roll over.

Posted by: on July 20, 2007 6:37 PM

We all know how to use it but does a consuer know that they should click on it? Its agreta ad for the advertising company, but lacks the call to action to promot the user to interacte with it

Posted by:fred Haas on November 5, 2007 10:47 AM

Every banner format was printed out in and photographed in several steps. The fade effect was a compromise because of localisation issues. It would have been logistically impossible to photograph every single banner format for every market.

Posted by:Bento on December 1, 2007 3:12 AM

Oh I forgot! This banner was made by Great Works. Glad you like it!

Posted by:Bento on December 1, 2007 3:16 AM

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