I love this banner. A passerby mentioned the vans perhaps look too similar to each other (exactly the same, actually, aside from the color) but the interaction is instant and fun as hell to play with. Well done!

Good simple ad and the interaction is great, one thing that would really tighten the ad up is the line, the copy at the start feels a bit jarred, and I don't think you need the line; 'Life is tough, so are we'.

It should say; 'Which is the safest van around?' you roll over and then the line; 'All our vans have ESP for safer driving'. Merc logo would then appear(Yes I know the client would love that).

Still a very good ad.

what a fab execution of such a simple idea! love it.

yeah. great execution. the smoothness of the interaction is very premium like.

very clever. nice and simple, as well, gets the message accross in the right way.

I kinda like it - but theres just one thing thats bugging me. The Blue van skids off the road, and it slides down to the right and comes to a stop in the banner space while the other van keeps driving. Shouldn't it skid off the road and disappear up the banner as it has now come to a stop and is no longer moving along with the other van?

Or maybe I'm thinking about this too much and need some work to do... Pass me that D&AD annual.

Interactivity with a purpose. I like it.

indeed, a very simple idea, but superbly executed. congratz.