Thought this was a lovely use of iconic styling as a vehicle for a feature. I myself don't speak italian (forgive me - it is italian yes?) but Bang an Olufsen was enough to get across the idea initially, then it's an exploration.
Particularly like the "crescendo" of features - even if they don't relate to music, it is indeed enough of a payback.
Agree with the use of iconic styling, made you look at it differently. Only gripe is I wished the interaction was slightly longer, I only managed one pass of 'strumming' (felt abrupt) before it cut over to the last frame.
Posted by:Ray on January 23, 2008 2:04 PM
gets you to the message and CTA though - thats pretty important i'd suggest...
Posted by:tobie on January 23, 2008 10:24 PM
Nice but with only 10% of internet users having sound on as a default, isn't the idea wasted?
Lovely work, neat simple idea :)
Posted by:kevin on January 23, 2008 11:57 AM
Agree with the use of iconic styling, made you look at it differently. Only gripe is I wished the interaction was slightly longer, I only managed one pass of 'strumming' (felt abrupt) before it cut over to the last frame.
Posted by:Ray on January 23, 2008 2:04 PM
gets you to the message and CTA though - thats pretty important i'd suggest...
Posted by:tobie on January 23, 2008 10:24 PM
Nice but with only 10% of internet users having sound on as a default, isn't the idea wasted?
Posted by: on January 24, 2008 3:44 AM
