This ad is for "lommelegen" in Norway, which are doctors with expertise in eating disorders. A great simple and smart ad.
I think its a shame the cursor is magnified as opposed to just larger. it doesn't convey the idea very well.
Posted by:mark on January 11, 2008 2:26 AM
I'm sorry but I think this is an example of being 'clever' over communicating well. This ad made me laugh out loud! And I'm not sure that is the effect it's supposed to have had? I think there is much richer emotional territory they could have explored than some predictable cursor trickery. But... oh well.
Posted by:everyonesacritic on January 11, 2008 3:13 AM
Yes I agree. The line reads 'A distorted self image' so you would kinda expect something more emotive than just the cursor magnified. The idea is there, its just not been thought through entirely.
Posted by:DrJones on January 11, 2008 5:59 AM
I disagree. I think this is a great ad that gets the idea across in a light yet effective way, without having to scare people with strong images, for example.
The objective of the banner is just to get your attention, not to change the way you think about a subject.
The idea is brilliant, I love the execution... i do agree with some of the other comments: the hand's reflection should show the fingertips since it is supposed to be showing the opposite side of the hand.
Posted by:addy on January 12, 2008 3:13 AM
Mmhhh...This confirms what I suspected...My arrow is getting too fat...Bummer!
I think its a shame the cursor is magnified as opposed to just larger. it doesn't convey the idea very well.
Posted by:mark on January 11, 2008 2:26 AM
I'm sorry but I think this is an example of being 'clever' over communicating well. This ad made me laugh out loud! And I'm not sure that is the effect it's supposed to have had? I think there is much richer emotional territory they could have explored than some predictable cursor trickery. But... oh well.
Posted by:everyonesacritic on January 11, 2008 3:13 AM
Yes I agree. The line reads 'A distorted self image' so you would kinda expect something more emotive than just the cursor magnified. The idea is there, its just not been thought through entirely.
Posted by:DrJones on January 11, 2008 5:59 AM
I disagree. I think this is a great ad that gets the idea across in a light yet effective way, without having to scare people with strong images, for example.
The objective of the banner is just to get your attention, not to change the way you think about a subject.
Posted by:Amorim on January 11, 2008 6:36 AM
I like the idea! But shouldn't the mirrored hand be ehm fliped/mirrored?
Posted by:rob on January 11, 2008 8:05 AM
I think this is cool. Rob - it's showing up as it should. It wouldn't make any sense if it was flipped.
Posted by:patorjk on January 11, 2008 1:15 PM
Nice execution, clever & simple idea.
Posted by:Panos on January 11, 2008 7:24 PM
The idea is brilliant, I love the execution... i do agree with some of the other comments: the hand's reflection should show the fingertips since it is supposed to be showing the opposite side of the hand.
Posted by:addy on January 12, 2008 3:13 AM
Mmhhh...This confirms what I suspected...My arrow is getting too fat...Bummer!
Posted by:Erick S. on February 4, 2008 7:15 PM
It's brilliant, I'd be stoked if I did that.
Posted by:Craig on February 16, 2008 4:06 AM
