I love this B/W art direction. This banner from 2006 is still my fav. It's like a slap in the face with a B/W comic book. The audio probably has a lot to do with it's impact as well. This one without sound loses a lot of impact.
A recent trend in backwards clocks too with this one and this one.
I love how the page "fast fowards" as well. I didn't notice it happening at first, but that's a great way to open eyes.
I really like it. Concept is great, execution is impressive and the media buy is huge. I can nitpick that I wish it didn't take so long to get from my system clock time to midnight, but really that's small.
Funny thing though. See the Enchanted banner at the top? My system clock is, as I write this, at 10:45. I brought the little hand round 1 1/4 times to 12 and just waited, looking at the top, expecting the Enchanted banner to be tandem, TOTALLY missing the rest of the site changing.
I love how the page "fast fowards" as well. I didn't notice it happening at first, but that's a great way to open eyes.
Posted by:littletinyfish on March 15, 2008 1:09 AM
I really like it. Concept is great, execution is impressive and the media buy is huge. I can nitpick that I wish it didn't take so long to get from my system clock time to midnight, but really that's small.
Funny thing though. See the Enchanted banner at the top? My system clock is, as I write this, at 10:45. I brought the little hand round 1 1/4 times to 12 and just waited, looking at the top, expecting the Enchanted banner to be tandem, TOTALLY missing the rest of the site changing.
Posted by:Pace on March 15, 2008 1:58 AM
AWESOME.
Posted by:Ray on March 18, 2008 2:38 PM
same here
wonder about the media budget :)
Posted by:moses on March 19, 2008 10:50 PM
I love it! Fantastic work.
Posted by:Nubloo on March 23, 2008 3:03 AM
