962 pixels width !! It's a bit large isn't it ?
Great visuals, as always with Apple ... but no interactivity :(
Posted by:Gary on May 7, 2008 12:03 AM
Ok, the art direction is cool, but what makes this a banner and not a tv spot? i think is better think about relevance when doing advertising on internet.
Posted by:Paulo - feijao on May 7, 2008 12:22 AM
Sounds like "The Pipettes" to me. Not sure though.
Why would they add interactivity. Everebody is an Apple fanboy these days. So people will click anyways. Their brand is that strong. The products are that good (marketed) that people are interested anyway. the communication just needs to show they are ther, it doesn't need to convince anymore (marketing and branding took care of that).
Communication just has to make sure it doesn't suck. That's good enough.
It actually is a TV spot, that's been ported over to the web. They did a nice job with it, but 1.6 megs just for an ad? Even with broadband I'm off that main page before it has a chance to wow me with its flashy goodness.
Posted by:Pace on May 7, 2008 1:23 AM
it's streaming video, so the size is irrelevant (probably less than 10K total). Apple did the same thing for a past ipod campaing. the demo here doesnt really do it justice, so check out the site(s) running it.
Yep, streaming TV and a wasted opportunity. Even a prompt to choose your own soundtrack in iTunes and then watch the figures dancing in sync to your beat would have been a little more rewarding for the user. But I agree - it's capitalising purely on the Apple brand rather than the medium.
This is just a music video. It's nice, but it isn't a banner.
Posted by:Waus on May 6, 2008 8:47 PM
Nice one...
does anyone know how the song is called?
Posted by:Phil on May 6, 2008 11:57 PM
962 pixels width !! It's a bit large isn't it ?
Great visuals, as always with Apple ... but no interactivity :(
Posted by:Gary on May 7, 2008 12:03 AM
Ok, the art direction is cool, but what makes this a banner and not a tv spot? i think is better think about relevance when doing advertising on internet.
Posted by:Paulo - feijao on May 7, 2008 12:22 AM
Sounds like "The Pipettes" to me. Not sure though.
Why would they add interactivity. Everebody is an Apple fanboy these days. So people will click anyways. Their brand is that strong. The products are that good (marketed) that people are interested anyway. the communication just needs to show they are ther, it doesn't need to convince anymore (marketing and branding took care of that).
Communication just has to make sure it doesn't suck. That's good enough.
It's a luxury position. But well earned.
Posted by:fons on May 7, 2008 12:53 AM
It actually is a TV spot, that's been ported over to the web. They did a nice job with it, but 1.6 megs just for an ad? Even with broadband I'm off that main page before it has a chance to wow me with its flashy goodness.
Posted by:Pace on May 7, 2008 1:23 AM
it's streaming video, so the size is irrelevant (probably less than 10K total). Apple did the same thing for a past ipod campaing. the demo here doesnt really do it justice, so check out the site(s) running it.
Posted by:erik on May 7, 2008 12:53 PM
It's the Ting Tings
Posted by:tom on May 7, 2008 5:35 PM
Yep, streaming TV and a wasted opportunity. Even a prompt to choose your own soundtrack in iTunes and then watch the figures dancing in sync to your beat would have been a little more rewarding for the user. But I agree - it's capitalising purely on the Apple brand rather than the medium.
Posted by:mistermoog on May 7, 2008 8:34 PM
"Shut up and let me go" is the song by Ting Tings
Posted by: on May 9, 2008 12:05 AM
