Banner Blog: Where banners click
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October 16, 2008
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"A live broadcast event featuring GE CEO Jeff Immelt and California Governor Arnold Schwarzenegger was streamed in real-time into our media banner space for approximately one hour on May 24th."

The first case of broadcasting a live event through a banner space was back with Bascule's Gestures in 2006. And it's one aspect of banners that hasn't been over used.