With the concept 'no occassion too small' we wanted to communicate that you can and should celebrate even the smallest things. In this case we wanted to reach the businessmen and woman and give them an opportunity to celebrate, despite a depressive stock market. This ad was placed on the front page of the largest finance news site in Norway, dn.no. It collected data directly from Oslo Børs Benchmark Index (OSEBX) every 30. seconds, and whenever the market went up, the banner told you to celebrate.
* Note this was originally smaller in page
Villa (a soft drink with a fruity taste of champagne)
