Both companies have started to run online media! Well maybe I created the Apple one myself. But it's that serious that Adobe is running media to quell any fears about flash. I threw in a Silverlight banner as they just released V4 in April this year and I don't think anyone noticed.
We predicted Flash getting attacked on all sides in our 2010 Predictions for Digital. But we didn't expect it to be this savage. (We also predicted CS5 to iPhone to work well so we were half right)
Also this isn't the first time Apple has punched Adobe in the balls (business wise). Back in the 80s Apple teamed up with Microsoft to give Adobe's Post Script business a royal wedgie.
Update: Want to see what the flash player looks like on the Nexus One? Check this out. Hint: it's FAST!