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December 4, 2011
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All this for 44k! Interesting that the McDonalds student campaign previously featured also had a hidden game in it too.

The entire Yaris "It's a Car" campaign is refreshing for the industry and if it wasn't for the Ford Focus Doug campaign it would be my fave car campaign for the year. Loved the Yaris Unboxing. Both campaigns feature writers from TV and film. Hats off to the creatives for calling in the big guns of LOLs.

These banners produced by Soap Creative. And yes That's my agency but my comments on the campaign come unbiased :)