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June 7, 2012
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Here's a quick behind the scenes video too. I think the impending award case study video will shed more light on the campaign.

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16 million views and that's not even counting the full interactive game. In true Nike form this is chock full of sports stars and polished like a blockbuster film.

The interactive piece extends what is a great 3 min film into a 20 min experience. The integration with the film is seamless and while some of the "tunnels" are a little superficial others are quite detailed and the whole project has a great sense of "fun" about it.

The only complaint is as a gamer they somehow managed to make the Sonic game feel slow but that's the jealous side of me talking.

With HTML5 suckign up all the air lately it's nice to see a big solid flash project too :)