To celebrate the launch of the Reebok FitList, Deeplocal created a limited edition sneaker box containing interactive speakers, as well as LED lights that glow in reaction to your music, ambient sound, and even touch.
I'm unsure if those boxes could be purchased or won but that's beside the point with this. It would have been nice if two boxes next to each other reacted to one another also. But this is an interesting way to promote a Spotify app.