Taken from the IABaustralia site: "Sydney, Tuesday 28 February 2006…The Interactive Advertising Bureau, in collaboration with the digital committees of the Advertising Federation of Australia and the Media Federation of Australia today announced the launch of the first Australian online ad format standardisation."

It took a third party group like the IAB to finally get all the major parties talking. Finally life will be a little less annoying.

My fav size is the "hockey stick" from 9msn which bares no resemblance to a real hockey stick. Sadly this hasn't been mentioned by the IAB, maybe next year.

Posted by Ashley Ringrose at 10:21 PM | Link to this Article | Comments
Archived in: Interesting Articles

Aside from Campaign Brief and B&T, there is not much in the way of Australian based ad industry blogs. Thank god for sites like Ad-rag. Fairfax also had a dabble for its Cannes coverage last year which was commendable, however I thought I'd highlight B&Ts latest effort, and that is to use Flickr, the photo sharing site from Yahoo for all its Paparazzi shots of local industry events.

And lets face it, we all love getting our mugs in lights, it ranks second after winning an award ;) We look forward to the coverage from Cannes 2006.

Posted by Ashadi at 9:40 AM | Link to this Article | Comments
Archived in: BB News

"Inside most, but not all of us, there is a fast."




Crispin Porter + Bogusky Launch the online component of their first VW USA work.

The teaser site www.projectfast.com leads to a site where you can customize a GTI and then go for a "test drive" www.vwfeatures.com



The question I have is not "Will it sell cars?"

But more importantly: "Will it start to recharge the VW brand in the US?"

Ashley says: The video test drive is quite funny and included all the features a added on. It's one sexy looking VW.

Posted by phil at 11:43 AM | Link to this Article | Comments
Archived in: Site Launch

Thanks Hamish for pointing out that Bannerblog is mentioned in the March issue of Creative Review.

Funny how not one Australian magazine/website has shown any interest in Bannerblog even after we sent them the required press release. I've checked out pits and we don't stink, so what's the story?

Posted by Ashley Ringrose at 8:05 PM | Link to this Article | Comments
Archived in: BB News

Poke [UK] has just launched this fun site that lets you create a custom doodle. The art direction on this is fantastic and I love the re drawn doodles (although some look a little scary).

The promotion is helping to raise money for research into Male cancer.

Check out Cock-A-Doodle.

You can donate your hard earned cash here.

Let's hope they do another one for cervical cancer :)

Posted by Ashley Ringrose at 9:22 PM | Link to this Article | Comments
Archived in: Interesting Promotions