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« August 2007 | Main | Archives | October 2007 »

September 27, 2007

Eyeblaster Creative Awards 2007


The People's Choice nominations for the 6th Annual Eyeblaster Creative awards are up. EB also asked me to be one of the judges and has also invited me to NY to present the people's choice winners.

Voting closes Oct 19th with winners announced Nov 6 so cast your now.

Genuine Horseballs

Here's Bannerblog's Logo o'the Day:


Finally, is all I have to say. I have just about had it with inferior imitation Horseball products, it's about time we had some genuine ones.

And genuine logo too. Check out the great video and read more about Horseballs over at this site.

Note I'm posting this in the "Buzzwords" category. I hope it catches on.

September 24, 2007

see something. feel something.


We at Soap have just launched a new promotion for Foxtel called

The site extends their latest tag line "See something that makes you feel something". It's the first step in many to position Foxtel away from just price based offers and more towards emotional ties people have with their TVs.

There's four more people being added this week, along with the usual downloads and other media as well as a "making of" for those who are interested.

September 20, 2007

Halo 3 Believe: The Making Of

Great case study by Creativity on McCann's new Halo 3 Believe campaign. When you see that the franchise is bigger than Spiderman in terms of opening dollars generated you realize just how powerful games have become.

The Stan Winston built model with impressive dimensions of 30 feet x 40 feet, 900 figurines will become an amazing collectors item to rival the bigitures of LOTR.


Oh and if you have an hour to spare, check out the AKQA built promotional site. While I think the character designs look lame compared to GOW the site itself is a a nice original experience. I like the screen grab system and the way it loads is quite smart. The videos are well done and wasn't what I was expecting.

Overall it's an impressive campaign so far.

This is a similar strategy to what Gears of War did with their TVC. They focussed on the one hero and made it feel film like and emotional rather than a one dimensional action game.

I am also impressed by the Creativity website. They have a lot of great content and case studies all of which I never noticed before.

Internet People

This is like 'We didn't start the fire' for Internet memes.

If er, Billy Joel were a blogger.

Never ceases to amaze me how dedicated some folk can be on the Internet. Really comprehensive.

If you can recall them all, go do some work.

(Buzzfeed has a break down of all the ones to recognise). Via Iain over at Crack Unit.

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