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January 19, 2009

Chrysler-Price Change You Can Believe In

When people ask, "Can you offer Chrysler, Jeep and Dodge vehicles at a price like never before?", we say "Yes we can! With a price change you can believe in!".

This is the campaign car giant Chrysler is currently running on Australian TV. The 'Yes We Can Sale" also has a website. The campaign was created by Chrysler's AOR Clemenger BBDO Sydney

January 18, 2009

The Pomegranate Phone

A friend told me about this new phone she'd heard about, called the pomegranate phone. So I googled it, and found this.


When you watch the (well put together) presentation you find out that the futuristic pomegranate phone does everything. Voice translation. Movie projection. Even coffee-making.

Intrigued, I did some further clicking. It turns out the whole concept is a red herring to entice you into the tourism microsite of Nova Scotia, Canada.

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Nicely viral. Slick presentation. And totally and utterly irrelevant to the product. Laaame.

December 31, 2008

Old Spice Swagger

This is not new. But it looks pretty swell. The new online campaign from W&K for Old Spice. Perfect for boosting your self-esteem if your self-googling results are less than satsifactory.

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Swaggerize Yourself.

December 9, 2008

Go Miniman Go is Gold!


Wow I haven't heard anything about this campaign but Lego have produced a fantastic resource to celebrate 30 years of Lego. Go Miniman Go. It's been up since August 21 2008 and It's a fantastic case study as to how to utilise your content, create custom content and aggregate content for a blog.

There's 37 pages of content and it's still going. All quality stuff.

There is a nicely produced Lego Timeline which as a fan since a kid is really nostalgic.


So the next time someone asks you for a good example of corporate blogging and you're about to send them some boring dry blog by a bank talking about its products send them this. Hat's off Lego.

here's the video announcing a video comp they ran.

Ok need more proof this is good. They even held a Flickr contest.

30 Years of Music — Gizmodo and Lego Go Miniman Go Contest from Jesus Diaz on Vimeo.

I guess it's easier to blog about Lego than it is a bank but still. This could hardly be better.

My only gripe is I cant comment on any of the posts!?

November 30, 2008

Heinz: Talk to the plant


Heinz via Daddy have release a site that is putting the theory "Talking to plants help them grow better" to the test and everyone is invited to participate.

The site was launched to promote the new Heinz concept "No one grows ketchup like Heinz" and in order to prove that - and not just say it - we set up a rig consisting of two plants, one speaker and one microphone. (The rig is actually a small room behind Daddy’s server room in Gothenburg).

The control plant is actually pulling ahead but it's nice to see the blog cover this in a recent post.

This live broadcast via the web in which users have some impact has been a popular format in the last 18 months.

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