Bank West has launched a new campaign titled "Happy Banking" and just like the Commbank going all the way to the US to find and agency Bank West made the big leap to Sydney's Host. I really like the campaign as it introduces the iniatives by Bank West in an interesting and fun way.

The main part of the online campaign is this personalized message maker. Type your name and gender and have kittens sing it back to you. Who doesn't like kittens? As annoying as they may be cats dominate the web. Well lolcats that is. Get a cat playing a Wii and you've pretty much got yourself interweb gold.

Here's my name, as sadly Bannerblog wouldn't fit. The site also has the other TV ads and all the offers from Bank West. The singing cats have been labeled Experiment #1 so I believe there will be more. I like this online extension so much more than the Commbank effort.

Here's the TVC which has interviews with a variety of objects that make people happy and then relating it back to banking.

Here's the flower ad. My favs the teddy, who's double parked, but it's not on Youtube yet. The camera zooms, voice talent and set are spot on.

The Optus ad from 07 had animals running around with microphones recording people so it's the idea flipped.

This all reminds of Ardman's Creature Comforts, the same voice over lady and mic in shot.

I also just found this special for the disabled called "Creature Discomforts".

As per the article we posted last night and which has been picked up by a few media outlets, we were right. And to the anonymous poster that pointed out that it looked like Michael Bay production, how right you were!

Click here for the the full ad.

Is this the first work of the Commonwealth Bank's new agency, Goodby Silverstein & Partners?

It was uploaded by someone called 'Zazzzman' onto YouTube 11 hours ago. We've embedded it below, and also added our findings by searching public databases, including IP Australia and Melbourne IT.

We've done some digging and 'Determined to Be Different' is registered trademark #1211855 of Commonwealth Bank of Australia, lodged by CBA's General Counsel John O'Sullivan on November 23, 2007.

In would appear there will also be a website that will reside at https://www.determinedtobedifferent.com.au/

Let us know, what you know!

Whilst I don't think this is an amazingly lateral, super creative idea, I think it's an excellent business idea that will have customers talking - Dominos in the US has a site where customers can make a pizza online.

And its no drop down menu or radio buttons, its a full on Mini Roof style affair:

Nice work, CP+B.

Mad Doctor Gleebitz is worried that CWS (Celebrity Worship Syndrome) is rampant in Australia and people cant separate celebrity from reality. Celebrities replacing friends and relatives, emotional transfer of the celebrity's feelings (if something bad happened to their celebrity they'd feel it was happening to them)

All sounds pretty normal I guess and they've been looking for Australia's top 10 sufferers to highlight the dangers of the disease.

https://www.donotvisitthefix.com.au/#/home/

The site is promoting ninemsn's new entertainment site thefix.com.au where users are warned that their massive celebrity content can be harmful for sufferers of this syndrome

JT's dick in a box gets a bit of an airing again

And there's even a posh spice lookalike who chased after Beckham before xmas
https://www.donotvisitthefix.com.au/#/camilla/