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July 15, 2007
Bannerblog Newsletter Issue: 8
For those of you that haven't yet signed up to our fornightly newsletter, here is the latest issue covering some of the Cannes highlights.
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Dear %%First_Name%%,
In this issue of the Bannerblog Newsletter, we attempt to package up some of the digital highlights from the 54th Cannes Advertising Festival.
We’ll be posting all the winners first up, followed by the shortlist over the next few weeks.
To see all the work from this years festival simply bookmark www.bannerblog.com.au/cannes_2007/ and check back daily!
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The jobs board has the answers!
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Online Advertising Specialist
Yahoo! - Aus
Interactive Designer
Clemenger Blue - Aus |
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What’s that buzzing sound?
Did someone order a buzzword? The Bannerblog® 360 Trend Matrix™ was in overdrive trying to keep up. ‘Thumb Generation’ ‘User Generated Content’, ‘Consumer in Control’ ‘Blogosphere’ and good’ol ‘Web 2.0’ racked up many mentions, with at least one speaker dropping the term ‘Web 2.5’. Not to be outdone, Mobile marketers introduced agency land to the‘Third Screen’ which I actually don’t mind! Love it or hate it, if it’s the language of clients, you can be sure we’ll be speaking it with them.
Bannerblog Pick: Empty Bottle’s Web 2.0 Bullshitr
Infectious activity on YouTube & Myspace
Many of the digital entries, particularly the viral category, leveraged their campaign on blogs, social networking sites Facebook & Myspace and of course YouTube. As always, it‘s not viral until it goes viral, and results varied. Dove’s Evolution taking home top honors with a Grand Prix and an acknowledgement from the client that the parodies are OK too. Another standout for me, was a viral e-mail from Ogilvy China. E-mail is a tough medium in which to be creative, so I figured this gets my pick.
Bannerblog Pick: WWF ‘Tiger’ Email
Going home with empty pockets
No it’s not a reference to the 10 Euro beers, but Mobile Advertising. The emergence of the ‘third screen’ (Mobile) as an advertising medium was prevalent throughout the seminars, unfortunately examples or case studies were nowhere to be seen. Even the Mobile Category was light on with only 3 winners from a shortlist of 8. Hopefully when a mobile campaign picks up a Titanium or Integrated Lion that will be a catalyst for change.
Bannerblog Pick: Comic Shogakukan Book Campaign
‘The Uploaders’ - Informers of the digital age.
The quality of the seminars was fantastic with the majority being very insightful. One of the best presentations, was Agency.com who presented findings from an ethonography project they undertook in the UK. Did you know, Uploaders represent 8% of the UK population, are young male’s, well educated, have 60 friends on their buddy list and use online review sites 50% more than a typical internet user?
Bannerblog Pick: Agency.com ‘Who Is Driving Social Media’
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Until Next Year
We’ll continue to bring you more of the world’s best work over the following weeks and months as we work out way through the finalist entries. Our Cannes coverage has helped us reach an average of 2800 unique visitors a day, making us one of the most popular creative blogs around.
A huge thanks to all those who have supported Bannerblog over the past 2 years, with special thanks to our sponsor Tangozebra whose sponsorship helps us pay an ever increasing bandwith bill!
Finally, a big hello to the those we met in Cannes including Publicis Hal Riney [US], Agency.com [UK+US], Akestam Holst [SE], CP+B [US], M&C Saatchi [AU], Leo Burnett [UK+AU], Publicis [UK], RMG Connect [UK], Fairfax [AU], Campaign Magazine [UK] and many many more.
We hope to be back at Cannes next year,
The Bannerblog Team
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March 8, 2007
Bannerblog Newsletter Issue: 4
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Dear ,
welcome to another issue of the Bannerblog newsletter. We realise the sporadic nature of these emails is leaves something to be desired but we ensure you a system is in place now to ensure regular updates.
If you didn't notice already we have a new sponsor. Tangozebra have stepped up to support the site for 2007. Without their support the site could not function. Martin Pavey from TZ has also joined the editorial team.
Award Season
We are looking forward to the award season with Cannes and One Show prejudging beginning soon. If you are on the judging panel or have access to a list of entries we would love to be privy to it. Don't worry we won't tell anyone ;)
Also there's no better way to pre-test your work before spending money on entry fees. So submit your work to Bannerblog today.
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Agency
CP+B [US]
Brand
Volkswagen
Not many banners provide this much depth and humour.
View
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Agency
Agency.com [UK]
Brand
Ikea
This shows that even pots and pans can be interesting
View
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Agency
Glue [UK]
Brand
Mini
Test your strength against the new Diesel Mini
View
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Agency
Tequila [US]
Brand
Nissan
Nissan show of their seating configurations in the Quest.
View
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Agency
Kelliher Samets Volk [US]
Brand
Stowe
It's not Line Rider but it's still fun.
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Agency
CP+B [US]
Brand
Volkswagen
We can't decide which rocks more. The VW or this banner.
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Agency
Soap Creative[AU]
Brand
Roll-Ups (Uncle Tobys)
Sure Ashley's agency made the site and he also edited this issue of the email but that aside the new Frubalia site for Uncle Toby's Roll-Ups is pretty special.
Let's just hope the kids brush their teeth.
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We have a few feature articles in the Bannerblog news you might be interested in. And yes we actually spend the time to put these together rather than just regurgitate press releases.
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Agency Xmas cards
The pick of the Agency Xmas cards for 2006 |
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Brand.TV
Bud, Vice and Time Warner get in on the online TV craze. |
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Crowded Ads
A collection of some of the best ads that also happen to feature crowds of people. |
All three articles could use your support. If we have omitted any good examples, please send us.
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The jobs board alive and kicking. Here's a sample of the jobs on offer.
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Senior Flash Developer
Avenue A / Razorfish - USA
Interactive Production Artist
Deep Focus New York- USA |
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Thanks for continuing to support Bannerblog, and keep the submissions rolling in. Remember, we’ve got a News section now which is growing rapidly and we’re filing stories every few days and would be happy to promote your latest campaign. Drop us a line
cheers,
The Bannerblog Team
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November 27, 2006
Bannerblog Newsletter: Issue 3
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Dear subscriber,
November has been a big month for Bannerblog, as we welcomed the first of our advertising partners, Eyeblaster Inc. The partnership with Eyeblaster is a near perfect fit for us, since many of the campaigns featured on Bannerblog were created and deployed through Eyeblaster across the world.
Read more about it here including our commitment to donate 25% of all revenue to charity.
Speaking of chairty Ashley has been growing a moe for the last 3 weeks and there's still time to donate some money for Movember. All donations are tex deductable and the money go towards issues with Men's Health.
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November also saw the introduction the Job Board. Over the past 12 months the site has developed into thriving resource for the creative community and with traffic reaching 40k unique users a month, we figured a jobs board is a natural fit.
We’ve got jobs listed for Ogilvy, DDB, RMG Connect and Glue just to name a few - we even have a position for a Online General Manager at Foxtel.
Still think we’re missing a few bells and whistles? Not Web 2.0 enough for you? Send us your suggestions!
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Agency
Glue [UK]
Brand
Mini
This superb banner for Mini UK caught the eye of the the Bannerblog Team this month for its simple and effective use of interactive video to demonstrate the benefit.
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Agency
Dare [UK]
Brand
Lynx (Unilever)
Using a microphone as input, you get to "blow" all over the stunning young lady, and remove her unfeasibly limited clothing in the process.
And as the site points out, “despite the cold - size matters. You need broadband for the best experience”
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For those readers unfamilar with the sport known as Cricket, take a quick look at the Wiki entry here.
This year’s Ashes Series has seen a huge increase in the number of brands looking to engage with a dedicated fans and bored office workers online.
Bannerblog is keeping an up-to-date list of games, virals and promotions here and below we provide you with a random selection: |
Agency
Tribal DDB [AU]
Title
Australia Strikes Back |
Agency
Soap Creative [AU]
Title
Backyard Classic Catch |
Agency
Preloaded [UK]
Title
Defend the Ashes |
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Lovely Pop: Sensual
Hellmann's Ketchup
IBM: Fly Swat
Vodafone: Van
IBM: Business man | IAB Creative Showcase (AUS)
The newly launched IAB in Australia has called for submissions to the creative showcase. More Info |
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The jobs board has kicked off well with a wide variety of jobs already posted after just one week. Here is a few.
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Senior Web Designer
Tequila Shanghai - China
Integrated Producer (Interactive)
CP+B - USA |
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Thanks for continuing to support Bannerblog, and keep the submissions rolling in. Remember, we’ve got a News section now which is growing rapidly and we’re filing stories every few days and would be happy to promote your latest campaign. Drop us a line
cheers,
The Bannerblog Team
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October 3, 2006
Bannerblog Newsletter Issue 2
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What banner caught the eye of our editors lately?
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Rabbit by Profero
was an universal winner this issue voted by all the judges as
the stand out banner. Its like extending the banner format and
going on a cultural journey across the web. Take a journey
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This week saw Bannerblog supply the first of many creative features for B&T magazine's Creative Eye.
Here is the article for those who reside outside of Australia.
We have been busy searching the web for
the best banners out there. There have been some classics
but overall on our internet travels it has been slow.
With all the web 2.0 talk we are on the search for banners
that use AJAX, so if you know of any send them to us.
Top Tip: 26k is fine for a video banners just check out Citroen spin to see how its done. |
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We've finally posted our 500th banner. The event was likened to the landing on the moon with the entries team highflying each other while wearing party hats and drinking non alcoholic champagne.
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August 11, 2006
Bannerblog Newsletter: Issue 1
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What banner caught the eye of our editors lately?
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We've been busy tweaking parts of the site to make them more Web 2.5 compatible. We're looking at other ways to integrate other buzzwords into the site. User generated content, podcasts and blogmetrics are all on the cards.
The most obvious overhaul was with the news section which is now fully archived and allows for user comments.
We've also added two new editors to the ranks:
Eric from Avenue A/Razorfish [US]
Matt from M&C Saatchi [AU] (Who just popped his "banner cherry")
We are still looking for the owners of over 100 banners in our "Unknown" agency section.
Top Tip: If you wanted to get instant cred around the world (Bannerblog is seen but over 50,000 people a month) start an agency called "Unknown" and claim the work as yours! |
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Check out the News Archive for the rest of the news content.
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