ahem. NSFW perhaps - DWYW (Depending Where You Work).

Flick-book erotica entertained Victorian era Ladies and Gentlemen, and now, via the interweb, Zootube.co.uk has brought us the Interactive bouncy castle.

With lots of different things bouncing. altogether. from different angles. in a bouncy castle. with no clothes on.

This site, A Little Bit Rude, works on so many levels I can't even begin. I prefer to say depositing into the Bank of Brown but dropping the kids of at the pool and laying cable always bring a smile to my face.

I wont spoil it too much but I even like how they have added the blog at the end. It makes for fasinating work conversation.

To continue the discussion on the interpretation of viral, our good friend at crackunit, has elaborated in this article bringing another insight to it all.


nice one mate.

How many times have you seen or heard your Creative/Media/PR agency talk or do a new business presentation that included the word viral? Don't get me wrong, I'm not against the concept of 'viral marketing' just the inappropriate use of the term!

It's almost like every new campaign launched this year has a 'viral' element to it. Everyone's going viral!

I overheard a women talking about a viral the other day when walking through Kings Cross. Sure she was a hooker and talking to her pimp and maybe it was about viral in a Herpes context, but either way everyone's talking about doing a 'viral'

Just because your new campaign has a TV ad is on a URL does not make it viral.
No-one cares that your adult incontinence ad is being streamed at nowicanridebikes.com

Viral is not a product, you can't make a viral.
Put simply, its not viral till it goes viral!!

Recently, the Business Sunday program here in Australia had a segment on viral marketing. You can see it here and make your own judgement.

Particularly amusing is the guy presenting 'virals' using a TV and a remote.

Got an opinion on viral? Send it to us(we promise to have commenting available on News items shortly)


comment from Tobie: The one thing that struck me in that report from what I saw was the video aspect. it's not Video thats a viral. Here's an early, original example the Global Rich list that uses no video at all, and used less almost no than bandwidth to provide it's message.


ps. How successful can a video viral be considering the access problems to a good fast cheap broadband service in oz? (sorry to go on about it...)

Poke has recently produced a property for Miller called the Miller Revue. It's a look at "making it easy" - taking everyday situations with a twist - illustrators and animators including Han Hoogerbrugge , Mr Bingo, and Joel Veitch ( and more) were comissioned to develop each piece.

Lots of interactive fun - check it out...