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« January 2006 | Main | Archives | March 2006 »

RMG is hiring - Flash Dev & Art Director

RMG Connect (Sydney) is hiring. We're looking for a Flash Developer and Digital Art Director to join our creative department here in Sydney, Australia.

So if you're keen for a move to the land down under and want to know more about the roles or RMG and our work, drop me an email

February 18, 2006

The Real Australia

twa_bb_200x200.jpgSoap Creative have launched Tourism WA's latest online campaign The Real Australia.

The site allows visotors to explore WA's top destinations while hunting for pieces of a map to win the major prize. They can also let Dr. T. Ravel recommend a holiday spot and tour package by answering a few simple questions or just simply get a price on a holiday from Austravel.

The main website is being supported by a large online banner campaign as well as a print and TV campaign created by Market Force. Currently targeting UK visitors, if successful, the campaign will be adapted for other markets.

Three games are currently being developed to help drive traffic in addition to the online media spend.

My apologies for the blatent self promotion.

February 15, 2006

For The Love Of....

fortheloveof.jpgIt has finally been reveled what all those billboards of people looking up are actually looking at. Check out

It's no "Big Ad" (as you cant sign along) but it's still entertaining.
I would have titled the campaign "Golden Shower" as I think that's more fitting, but thats just me.

The site is a little ho hum but I guess mist of the dosh went into the post production for the ad.

ps. I prefer to have my videos downloadable rathen that those ful screen vividas clips. I end up watching a clip more from my desktop rather than having it blast across both my monitors in all it's blurry goodness.

February 13, 2006

We are the Winners


We won our category for Best Interactive blog in the Ad-rag Battle of the Ad blogs. Thanks to all that voted.

As with all advertising competitions cheating was rife. Luckily we had enough friends to see us though and didn't have to run around all the internet cafes. The graphs below show the before and after multiple votes were removed.

Best Online/Interactive Blogs


Looks like Netzkobold voted for himself 61 times! Very subtle. But everyone else in our category played a fair game.

See the full comp results here.

February 12, 2006

Nine Has No Balls


You may have seen Channel 9's uninspired rebranding but you may not know the story of the balls. Check out Nine has No balls for their story.

We would have preferred then to frop the 9 and just have the nine balls. It woudl have allowed for much more creative use of the logo than just chucking it in a box.

ps. The new still the one promo bites but it's no worse than Ten's new summer ident. Thank Allah we have SBS to inject some creativity into Aussie TV idents.

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