It has finally been reveled what all those billboards of people looking up are actually looking at. Check out www.fortheloveof.com.au.

It's no "Big Ad" (as you cant sign along) but it's still entertaining.
I would have titled the campaign "Golden Shower" as I think that's more fitting, but thats just me.

The site is a little ho hum but I guess mist of the dosh went into the post production for the ad.

ps. I prefer to have my videos downloadable rathen that those ful screen vividas clips. I end up watching a clip more from my desktop rather than having it blast across both my monitors in all it's blurry goodness.