I thought this ad had a nice small idea behind it. Here is what the submitter has to say: Too many banner ads with video seem so desperate to get user interaction that sometimes the idea suffers.
Solid yet simple idea. Would like to see more iterations of this in different sizes too. And I believe the agency has just retained the business; on the strength of this that's not surprising.
purplesimon, you suck man! Solid? the brief said: big bills take people by surprise, the creatives had the first thought, "let's drop a big bill on the banner" yes, brilliant idea! gold on gold, jury president simon, at least now we know where the purple comes from, go create some ads mate!
Posted by:me on April 4, 2008 9:32 PM
Yes, me, nice to have you flame me without allowing me to directly contact you. Well done.
I must be missing something, where's the interaction? to me it's just playing through (mac safari or firefox)
Posted by: on April 7, 2008 5:45 PM
You're not missing anything. It's not interactive.
Posted by:R on April 10, 2008 12:22 AM
Missing the sensibility to understand that because the medium allows interaction, it doesnt decree that good work demands it? Simple, well-executed ideas have their place
Posted by:Cagey on April 13, 2008 3:44 AM
It is a simple idea but I think that's the whole point of the submission. No one said that it was a industry breaking banner, just a really good simple idea that works well with video.
I guess the classic internet+anon= flaming troll rule works well here.
Anyhow my thoughts on this would be
-would like to see how it works in different sizes (leader board?)
-Maybe a bit more of an explanation of what exactly royal mail are offering (although that might be explained on click through)
But yeah I think if you're moaning that its simple then I guess you missed the point of why it was submitted.
Proximity at last, perhaps they've got new creatives in finally. Its a good start for a direct mail company, will be interested to see where they go from here.
Posted by:Carl on April 22, 2008 5:00 AM
I would put this under Logistics/Transport and the brand should be "Royal Mail"
Posted by:Eric on April 22, 2008 10:13 PM
The idea is simple enough. But I liken it to the dancing alien ads: show enough crazy movement and you've evasively grabbed my attention. Ok, you've won my attention, but I am missing the "now what" moment. That said, fine transition idea.
Its hard to judge the merits of this - its beautifully done and a simple idea that seems to fit the brief, my only concern is that this wouldn't work on MPU or Leaderboard sizes, maybe it does and if anyone can link me to an example of it working then feel free to prove me wrong.
Solid yet simple idea. Would like to see more iterations of this in different sizes too. And I believe the agency has just retained the business; on the strength of this that's not surprising.
Posted by:purplesimon on April 3, 2008 11:59 PM
purplesimon, you suck man! Solid? the brief said: big bills take people by surprise, the creatives had the first thought, "let's drop a big bill on the banner" yes, brilliant idea! gold on gold, jury president simon, at least now we know where the purple comes from, go create some ads mate!
Posted by:me on April 4, 2008 9:32 PM
Yes, me, nice to have you flame me without allowing me to directly contact you. Well done.
Posted by:purplesimon on April 5, 2008 1:34 AM
intresting idea with the big bill.
Posted by: on April 6, 2008 11:04 AM
I must be missing something, where's the interaction? to me it's just playing through (mac safari or firefox)
Posted by: on April 7, 2008 5:45 PM
You're not missing anything. It's not interactive.
Posted by:R on April 10, 2008 12:22 AM
Missing the sensibility to understand that because the medium allows interaction, it doesnt decree that good work demands it? Simple, well-executed ideas have their place
Posted by:Cagey on April 13, 2008 3:44 AM
It is a simple idea but I think that's the whole point of the submission. No one said that it was a industry breaking banner, just a really good simple idea that works well with video.
I guess the classic internet+anon= flaming troll rule works well here.
Anyhow my thoughts on this would be
-would like to see how it works in different sizes (leader board?)
-Maybe a bit more of an explanation of what exactly royal mail are offering (although that might be explained on click through)
But yeah I think if you're moaning that its simple then I guess you missed the point of why it was submitted.
Posted by:Chelsie on April 21, 2008 9:24 PM
Proximity at last, perhaps they've got new creatives in finally. Its a good start for a direct mail company, will be interested to see where they go from here.
Posted by:Carl on April 22, 2008 5:00 AM
I would put this under Logistics/Transport and the brand should be "Royal Mail"
Posted by:Eric on April 22, 2008 10:13 PM
The idea is simple enough. But I liken it to the dancing alien ads: show enough crazy movement and you've evasively grabbed my attention. Ok, you've won my attention, but I am missing the "now what" moment. That said, fine transition idea.
Posted by:Joe on April 23, 2008 9:17 PM
Its hard to judge the merits of this - its beautifully done and a simple idea that seems to fit the brief, my only concern is that this wouldn't work on MPU or Leaderboard sizes, maybe it does and if anyone can link me to an example of it working then feel free to prove me wrong.
Posted by:Sam on April 24, 2008 5:04 PM
