But I'm not sure I understand this: The Best Job in the world campaign "tonight earned the top award in the cyber website/interactive campaigns category. " at Cyber Lions this year.
mmmmmmmmmmmmm.
I love the campaign, it's by all accounts been hugely successful, and bravo the Cummins for the having the balls to run it - it's just that for some reason a digital Grand Prix that could potentially have focussed on innovation and creativity within the digital space is awarded to no more than a glorified video competition entry form - it might have just as well worked if people had sent in VHS tapes.
I'm speaking from a Digital POV - the word of mouth, channel integration and all that is another thing completely. Sure it might just deserve the accolades in PR, Direct and possibly Integration...
Can someone/anyone allow me the insight I'm missing that gives this the margin on the superb Fiat Eco drive?
Quote:
"Single-minded campaign" -- didn't signal much in the way of technological innovation or the pushing of boundaries."
our man on the ground Ash enlightened us on some of the latest and greatest banners from This years Cyber lions.
Looking through the list of banner-esque entries, the thing that really stood out for me is beverages (in general) the cocacola company coming in 2 laps ahead of all others.
Then we move onto the join a pal on MSN in the Happiness Factory (Does anyone use MSN anymore?) , pretty cool I guess if it works they way they say....
Then there is the Grip banner... (see it in action here):
...and Shake banners respectively using oldskool banner interactions in a fun way - my personal preference being the latter for what it's worth (cant get it to load the best bit so an image will have to do):
Liked this because of what it does - sure it's irreverent gloating, but maybe it'll give you an idea of where not to go to avoid the surging crowds of brits in Northern Summer (now by the sound of it yesterday as a rainy 24 in London UK).
Simple mash-up G Map, #ukhols included tweets plotting along with key words the likes of location and UK postcode. Why you'd give Vodafone your age and sex with that I'm not sure, maybe it's so they can market to you or something...
Liked it more because it's similar-ish to an idea I was proposing for Tourism Vic about 2 months ago. They didn't buy it of course - probably a little bold for our lovely conservative approach here to digital in Australia ;)
no, I'm not sore at all - but... if anyone wants my version (bold brands out there) just sing out - seriously.
If it wasn't for Twitter and social media as a whole grabbing all the headlines Augmented Reality would be the most talked about "technology" of 2008/2009.
While the roots of the technology have been around since as early as the 1990's (remember VR games!) it's only in the last 12 months has the interactive industry taken to it like moths to a flame. Below you will find some of the worlds biggest brands dipping their toe into "Augmented Reality". Some are in it for the PR aspect others trying to find a useful application. Many just to satisfy their need to do something new.
The technology has it's limitations though. Not only do you need a web cam but also a printer to activate it. Add to that one requires a download and installation of an application you cut your potential audience down considerably. That said I enjoy watching the videos and demos as much as interacting with it myself.
If you know of any interesting applications for AR please comment below. I know there is much more out there and my limited research was focused on the advertising and marketing side rather than the tech and art side.
Augmented Reality!? That's so 2008
Has AR jumped the shark? Well if Virtual Magicians are using it I think that's your answer. For me the best application of this is in store and also with kids toys. Both applications have far more useful applications than a fun web toy.
Below are 35 great examples of where Augmented Reality and their applications to the commercial and art world.
Correction Update: Apologies to Metaio who I incorrectly forgot to credit as the technology behind the Mini and Lego examples. This is why you don't post at 1am :)
Rubberduckzilla
I had not seen any arcade style games in AR before this. Fun and stupid and it was meant to be.
There are two main ways to achieve Augmented Reality in a browser.
1: Dedicated Plugin:
- Total Immersion:This French company has been the leader in the Augmented Reality field for commercial use. If you are after the best qality 3D this is the one to go with.
Pros: Higher quality 3D Cons: Costly licence fee, no community, single vendor, custom code language, large file size, new plugin required
2: Flash: Can be integrated into any flash site and works with Flash 8+
Pros: No plugin, small file size, open source, community, flash is a common skill
Cons: Lower quality 3D
Links: FLART
There is also various other technologies which could be used but all have limited web capabilities.
Many universities have Augmented Reality research labs and I think we'll start to see this technology get more mature over the next few years as commercial applications for it start to materialize.
