Vodafone: #ukhols

Liked this because of what it does - sure it's irreverent gloating, but maybe it'll give you an idea of where not to go to avoid the surging crowds of brits in Northern Summer (now by the sound of it yesterday as a rainy 24 in London UK). Simple mash-up G Map, #ukhols included tweets plotting along with key words the likes of location and UK postcode. Why you'd give Vodafone your age and sex with that I'm not sure, maybe it's so they can market to you or something... Liked it more because it's similar-ish to an idea I was proposing for Tourism Vic about 2 months ago. They didn't buy it of course - probably a little bold for our lovely conservative approach here to digital in Australia ;) no, I'm not sore at all - but... if anyone wants my version (bold brands out there) just sing out - seriously.