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 Australia has pulled a record haul for this years OneShow Interactive finalists. Pulling in 9 finalists. With N.Z not far behind with 7. This is a better showing than in the other disciplines. One thing worth noting is that besides Resn in NZ no other awards were one by dedicated digital shops. All by integrated agencies. The Clemenger network did very well with 7 of the noms coming from an agency with Clemenger BBDO in its name. Clemenger BBDO Melbourne Australia
 01A: Single - Banners - Fixed Space Mercedes-Benz Let's Talk
 03A: Microsites - Corporate Image NAB NAB Community
 Clemenger BBDO Sydney Australia
 05A: Brand Gaming - Online Sega Pony Heart Quest
 09B: Online Branded Content - Campaign Sega Offset the Evil
 GPY&R Melbourne Australia06A: Branded Applications - Web Spring Valley Sensibles
 Saatchi & Saatchi Sydney Australia07B: Mobile - Campaign United Nations UN Voices Project
 CumminsNitro Brisbane South Brisbane Australia11A: Other Interactive Digital Media - Single or Campaign Tourism Queensland The Best Job in the World
 BMF Pyrmont Australia12B: Integrated Branding - Interactive and Non-Interactive Lion Nathan Australia TED 696 Project
 Mark Sydney Australia14E: Public Service - Mobile Sydney Dogs & Cats Home Throw Us A Bone
 And N.Z Clemenger BBDO Wellington New Zealand01A: Single - Banners - Fixed Space New Zealand Transport Agency Distracted Drivers
 14A: Public Service - Banners - Fixed Space New Zealand Transport Agency Distracted Drivers
 Saatchi & Saatchi Auckland New Zealand01A: Single - Banners - Fixed Space TVNZ Stealth Banner
 The Hyperfactory Auckland New Zealand07A: Mobile - Single Coca-Cola Europe Fanta More Play - Augmented Reality Tennis
 Resn Wellington New Zealand09A: Online Branded Content - Single Luke Buda Special Surprise
 Colenso BBDO Auckland New Zealand11A: Other Interactive Digital Media - Single or Campaign New Zealand Book Council Read A Book At Work
 Aim Proximity Auckland New Zealand12B: Integrated Branding - Interactive and Non-Interactive The Yellow Pages Group Yellow Treehouse
 We'll have to wait until early May to find out who takes home the metal pencils.
 Congrats to the agencies and the teams. I was surprised a few more Aussie and NZ campaigns didn't make the cut but this is still a great result for a region that usually shits on it's own work and standard of the industry so much. |