I've had the luxury of working in some of the best studios that London has to offer in recent years, Agency Republic being amongst them in a big way - I really, really like this latest piece of work www.mercedes-benz.co.uk/sixjourneys.

It might have seemed difficult to surpass the recent (well this year anyways) A-S campaign (again from AR), but with the combination of great writing from real-world authors (yes... copywriters are still "real"), really lovely illustration, and smooth rolling animation - I think it's wonderful - and guess what - it communicates as well.

What better way to sell a $400 USD blender than show it blending all sorts of household items. Going back to the good old days of advertising where people actually demonstrated the products in the ads.

My fav is the bag of marbles into dust.

They've put together a site called Will it Blend (much more interesting than the Late Show's Will it Float) which contains all the videos and product information.

It's certainly entertaining and will put the Blendtec brand in front of millions of people without them having to spend millions on product placement, endorsements or traditional media. Great work.

HOST have launched a new promotion for McKenna Bourbon touting two girls nicknamed Double Trouble.

As a flash guy I'm most interested in the ability to ring a phone number and have your voice recorded to a web application.

I would have liked to have seen more from this than just the ability to prank a mate with the fake radio video but I understand again time and budget restraints.

To promote Saw 3 Lions Gate created a Youtube specific video. It also alludes to a code (ala LOST) but this one is a little easier to decipher. It's good to see people seeing Youtube videos as a whole new medium to utilize and not just plonk the standard trailer up there. It's sad the code didn't actually lead anywhere specific though.