I love this.

I also stumbled on this great little piece called Optus Whale Song from Mark/M&C Saatchi.

Such a simple idea and crafted beautifully. Playing with the whale is relaxing and engaging for me. That's some of the best Papervision 3D I have seen in a while.

The TVC is below and I feel it extends this well.

From the people that worked on the Sensibles little 3D character comes Living Sasquatch for Jack Link's Beef Jerky.

This time however it's gone all Augmented Reality (so hot right now) and you can record and send your video to friends.

Technically this is the first time we have seen this for AR for a consumer product. The ability to script animations and then record it is a nice extension to the standard load it up and go WOW. This gallery of entries definetly extends the experience.

Living Sasquatch - Papervision - Augmented Reality from Boffswana on Vimeo.

Read more about the project on Boffswana's site.

We love these Youtube executions from Greenpeace Brazil. The agency was Almapbbdo Brazil.

Data visualization + unique solution + valuable message = success

We weren't sure if to add this to our top online media buys article but we feel that this has been done without any media. It's just a smart idea.

There is a line that can be crossed when advertising/sponsorship on a site just goes to far. Exhibit A from Gizmodo Australia for Commbank is below.

4 banners all showing the same message and animation and the side 300x600 doesn't scroll away on the page. It follows you down the the banner at the bottom. A real wasted opportunity that will just end up annoying the user rather than persuading them.

Client must be thrilled. "BRILLIANT, NO ONE COULD MISS THIS SHIT!" should be the media release.