One Car, Six journeys - Mercedes

I've had the luxury of working in some of the best studios that London has to offer in recent years, Agency Republic being amongst them in a big way - I really, really like this latest piece of work www.mercedes-benz.co.uk/sixjourneys. It might have seemed difficult to surpass the recent (well this year anyways) A-S campaign (again from AR), but with the combination of great writing from real-world authors (yes... copywriters are still "real"), really lovely illustration, and smooth rolling animation - I think it's wonderful - and guess what - it communicates as well.