Banner Blog: Where banners click
We're looking for a sponsor or advertisers
AboutIndustry NewsSubmitArchives and RSSSubscribeContactFollow us on TwitterJoin us on Facebook
View the complete news archive here

June 8, 2008

Interactive Youtube Videos with Annotations

This is a great addition to Youtube. You can see advertisers scrambling to be the first to create something big with this. Right now it seems to be card tricks and this cup and ball demo that are filling up the most viewed videos.

Here's how to add your own annotations to a Youtube video.

It certainly opens up a new dimension to Youtube videos.

March 25, 2008

Google Analytics Benchmarking Data


Google Analytics have released the beta of Benchmarking reports. See the full article here. You'll need to Opt in to share your data anonymously though, which is a fair trade.

So now you can compare your travel site with the industry average. Sadly no way to compare via country, only "Category" but it's nice to compare. The more sites that opt in the better the results will be. Give it a few months for all the major players to opt in before you start to use the benchmarking as gospel.

February 25, 2008

Dentsu Elevator Pitch

Posted in the category of It-Doesn't-Need-To-Be-Done-But-When-It-Is-Done-It's-Pretty-Damn-Cool, mega advertising conglomerate Dentsu of Japan has an interesting little SWF embedded on their website - a visually synched representation of the lifts being used in their building, shown in real-time:


Amazingly, browsing their otherwise pretty dry site, I read they service a total of six THOUSAND clients.

February 16, 2008

Battle for the Widgets


Widgets are big business. A recent report on Techcruch showed that 81% of the US web audience were exposed to a widget. While I doubt their metrics the fact is widgets are generating a stack load of impressions and it's all unpaid media and most times in content or prominent positions. No one complains about "Widget blindness".

Gigya and Clearspring are two new companies that both offer the widget creator a simple one click way of embedding your widget on the huge variety of social network sites out there. It's the "build once" mentality and then let these companies worry about the implementation hassles. So you create your widget, add their code and then you're ready to roll. It auto creates the jpegs for iGoogle and Facebook, users can login to many of the networks form the widget and post without leaving the site. It even imports their email contacts to make sending an email simple.

We've used Gigya for a little over 2 weeks now and have found it an invaluable tool.

You can also use Gigya custom reports as a replacement for Mochibot tracking (although Mochibot provides more detailed info for what we need.)

Gigya also allows you to fully style the format of the buttons and size. Although I prefer to keep it generic.

Here's what the reports and interface for Giya looks like


Clearspring's "Launchpad" tool looks similar and I'd say it's worth checking out both.

Clearspring offers a page based way of embedding the Widget and also an in WIdget version. These don't seem to have an option to style the look and feel though.


So if you're still using a simple Youtube style of embed code text field in your widgets then do yourself a favor and check out Gigya and Clearspring.

What about poor old paid media?
Both companies will be in a position to offer ad serving through the widgets. While the better way to go is to create a branded widget that actually enhances the user's experience there will always be money to be made from paid media. Revenue share is one way to greeze

I find it funny that both companies present themselves in a similar fashion. Way to differentiate yourselves.


Widgets Smidgets:
If Widget's aren't your thing but you like this idea of a one click solution for the myriad of social networks out there check out.

addthis_flux.jpg Let's you put one button on your site instead of the 20+ you need to hit Digg,, Redit etc etc A way to have your content shared across users Myspace blog, Facebook accounts etc etc

January 6, 2008

VideoTrace from Australia

An interesting technology from the Australian Centre for Visual Technology called VideoTrace. You can download the paper describing the technology here

The simple models it generate are perfect for Google Earth 3D models, low poly video games and Michael Gondry film clips.

With the huge coverage multi touch screens, photosyth and other international based technology has been getting lately it's nice to see some Aussies doing something interesting too.

The next Siggraph is in LA during August with the first Asia Siggraph being held in Singapore in December 08.

Previous Page
 1  |  2  |  3  |  4  |  5  |  6 
Next Page