I'm posting about an ad before it's even launched, that's what it's gotten to. But the interactive Killzone 2 spot for the new PS3 title sounds like it could be pretty interesting. Here's the static teaser version:
There's an interactive version of the ad above to be released later this month:
To ensure that gamers could grasp the full scope of the commercial, ad agency Deutsch and Peristere's Zoic Studios worked with Killzone 2 developer Guerrilla Games to crafted a fully interactive version of the spot, scheduled for release later this month, that will allow fans to wander through the scene in real time.
Pretty cool. There's a lot of ads that I'd like to take for a walk down near a quiet lake and then surreptitiously drown. So if they can make an ad I'd want to casually stroll along with back and forth - brilliant.
What's even more interesting, is this next bit:
The fully interactive, three-minute-long version of the ad will be available for download from the PlayStation 3's store later this month. Sony said that although the final details have yet to be ironed out, the download will probably be free of charge.
Yes, they're debating whether or not they can make advertising a revenue stream. Awesome.
I don't wanna rag on Nissan. The dunks are certainly cool. And sometimes there's a place for sponsored content - pure and simple. But when I heard "YouTube Slam Dunk Contest" I got excited. Perfect opportunity for harvesting all that negative YouTube comment energy and turning it to something good. Maybe an online 'Yo Mama' taunting contest? Or experimenting with some interactive video perhaps?
But, no. Nissan has thrown a totally unrelated TV spot and banner ad up on the page, found a "grunge" typeface from DaFont.com, and are now waiting for user views and the car industry resurgence to roll in. I'm not exactly sure where the Nissan Z sits compared to other models in terms of demographic. But wouldn't AND1, or Red Bull or something be more appropriate for this?
There's not even a tenuous slam dunk related pun used in any of the language.
Here's the TV ad from the YouTube Channel. It seems like they've tried to find the most irrelevant spot they had on file and upload it as part of the campaign. AND they've disallowed comments. Why "do" social media if you're not willing to hear what people say?
Out of all the videos on the campaign channel, it has the least amount of views (3000). I don't know what the benchmarks are, but if the main ad on your SPONSORED YouTube channel is pulling only that many viewers, then you're doing it wrong. Just to give it some comparison, this video of a cat falling over has more than twice as many views as the Nissan spot:
So, what's the deal Nissan? No wonder the auto industry is in the crapper. YOU'RE NOT EVEN GIVING AWAY A NISSAN TO THE WINNER. You're offering them the dubious title of :
Which sounds more like an awesome playground taunt than anything young dunkers would want to lay claim to.
This seems like a perfect example of where a more experimental approach to online would've worked better. Lots of little, diverse digital efforts spread out over the year. Rather than spending one big chunk on a single crappy media buy.
It's all about nutter housemates. The benefit of unwired? If your living companion p*sses you off too much, just up and move because apparently unwired has no contracts and lets you just roam about how you please.
They've done some pretty spot-on print for it. But they also have a Facebook group, which could be where they get most of their traction. It's much better than just doing a lame "I'm a fan of unwired" Facebook page. However, I wonder how the group will fare with their legal department eyeing it 24/7. It's a pretty good fit for Facebook, everyone has a bad flatmate story (or has been a bad flatmate in the past). But if the best ones get squashed, it'll make for a less interesting group.
This one for now goes into the thinnest book in the world - good uses of social marketing by big corporate brands.
Ten Chick Flick Cliches That Are Not In "He's Just Not That Into You"
This is pretty good. To help launch the movie version of "He's just not that into you", the guy from the Mac V PC ads, the manager guy from Entourage and some other guy filmed this as reassurance for guys being dragged along to it by their girlfriends. Kind of an anti-trailer: