This is a great use of Foursquare. To promote his upcoming show, Conan O'Brien has launched a blimp and is flying it across the east coast of the US. If you spot it, you can check in to it via Foursquare and get the Conan badge. Awesome fun.
JWT Sydney has launched a campaign for Nestle Smarties (Australia) that followed 8 kids who were each teamed with an artist to create an artwork inspired by one of the eight Smarties colours. The artists were a mix of musicians, sculpters, dance choreographers, photographers and spoken word and installation artists. Summer Agnew, Director of Curious Films shot the project around Sydney over four weeks with post handled by FSM and music by Nylon
â€œWe wanted to use Smarties colour to inspire parents and kids to be creative and above all, have fun,â€ explained Angus Hennah, JWT Sydney ECD.
â€œThe journey each artist and child take to create their artwork is just as captivating as the final piece itself,â€ adds Hennah.
The campaign launches with the colour Blue interpreted by Raymond (musician) and Jonathan (kid). Families can watch the projects unfold at YouTube and make their own fun at Facebook
It feels like every week there is another creative use of Youtube or they are releasing a new feature or R&D initiative. While looking for more examples I stumbled onto their global blog which covers most of the interesting Youtube news.
Here is just a few of the recent examples I have been exposed to. There were even more in the blog but these have made there way to me via multiple links, tweets and emails.