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October 20, 2010

The Conan Blimp

This is a great use of Foursquare. To promote his upcoming show, Conan O'Brien has launched a blimp and is flying it across the east coast of the US. If you spot it, you can check in to it via Foursquare and get the Conan badge. Awesome fun.


August 25, 2010

Smarties launches Branded Content campaign

Trailer for the 8-part series.

JWT Sydney has launched a campaign for Nestle Smarties (Australia) that followed 8 kids who were each teamed with an artist to create an artwork inspired by one of the eight Smarties colours. The artists were a mix of musicians, sculpters, dance choreographers, photographers and spoken word and installation artists. Summer Agnew, Director of Curious Films shot the project around Sydney over four weeks with post handled by FSM and music by Nylon

“We wanted to use Smarties colour to inspire parents and kids to be creative and above all, have fun,” explained Angus Hennah, JWT Sydney ECD.

“The journey each artist and child take to create their artwork is just as captivating as the final piece itself,” adds Hennah.

The campaign launches with the colour Blue interpreted by Raymond (musician) and Jonathan (kid). Families can watch the projects unfold at YouTube and make their own fun at Facebook

“The JWT campaign is another great example of how Nestlé brands can use digital to create a richer and more engaging relationship with their target consumers. Digital is a great tool for generating loyalty” adds John Broome, Head of Marketing for Nestlé Confectionery & Snacks.

August 20, 2010

The Last Exorcism

Just when you thought ChatRoulette was dead and buried:

July 14, 2010

Old Spice Tweet Vids

If you haven't seen the Old Spice I'm on a Horse spots by now, you must be living under a rock, or alternatively, you are my grandma.

Old Spice is running with the momentum and doing mini on-the-fly videos with star Isaiah Mustafa. Tweet your request to @oldspice and he'll respond via video.

Here's a marriage proposal:

UPDATE : Adweek has an interview with W+K's global interactive CD @iaintait on the behind-the-scenes goings on of the campaign. Brilliant.

July 11, 2010

Youtube and Encouraging Creativity

It feels like every week there is another creative use of Youtube or they are releasing a new feature or R&D initiative. While looking for more examples I stumbled onto their global blog which covers most of the interesting Youtube news.

Here is just a few of the recent examples I have been exposed to. There were even more in the blog but these have made there way to me via multiple links, tweets and emails.

Circular Youtube Video for Cadbury by Saatchi Sydney
Such a nice simple twist and the videos play into the viral crowd also. A big loss bot being able to embed though.


Youtube Chrome Fastball

Ridley Scott's Life in a Day

The Vuvuzela Button on most Yotube videos just for the World Cup. (Looking for a "Double Rainbow" button to be added soon)


Guggenheim Museum and Youtube's Play

I love the Youtube Play video by Johnny Kelly

And the best free music player out there is Youtube Disco. You just need to close your eyes :)


What About Facebook?
Compare this splurge on creativity to Facebook which seems to be actively trying to stop agencies and their users having fun with their platform.

Whopper Sacrifice: shutdown
Idea Tag Photo: sorry against the terms of service
Promotions on your wall: Not allowed (unless you spend big and get written approval)

Annoying Dating and Weight Loss Ads: They're still here but the list of banned ads types is growing so thats good.
Beacon & other Privacy Issues: Whoops
Farmville almost lost: Last minute deal keeps Zynga happy
Also with Facebook are spending their time taking features away. After reworking gifts in late 2009 it is now being removed.

Facebook also have a blog but it's a little more dry than Youtubes.

On the upside the "Like" button has been a huge success and I'm also excited for Facebook Credits and it's applications for advertisers and potential to become a global web currency.

It seems to be that recently Facebook has spent most of it's time fighting fires, than actually doing anything interesting with the platform.

Note: I'm not a Facebook hater, just right now I'd rather hang out on "Youtube Party Island" than "Facebook Rule Town".

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